Content marketing is unquestionably one of the best ways to promote your business. It’s free, or relatively inexpensive, and more importantly, it keeps you in front of your target audience.
Not convinced? Check out the statistics in this infographic:
If you’ve already embraced content marketing but aren’t seeing any results, you might be going about it all wrong. Did you develop a content marketing strategy and set specific goals, or did you just start posting random links and messages?
There are many different types of goals you can establish for your content. Here are some of the most popular:
- To establish credibility, authority, and trust
- To grow your list
- To build brand awareness
- To generate sales
- To promote conversations and engagement with your audience
- To drive organic search engine traffic
- To educate your customer
Once you know exactly what you’re trying to receive, you can begin to create content that will support your marketing goals. As you do, make sure that your content supports your long-term vision and mission.
Above all, focus on creating content that puts your audience first. Providing value will demonstrate how you can help them far more effectively than any type of self-promotion.
This is far too big a topic to cover in one blog post, so I’ve put together a free eCourse, called Maximize Your Content Marketing. Use the sign-up form below to receive your copy!
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