As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the most critical aspect for most businesses. The following apps and tools can help you manage your digital marketing and make sure that your campaigns are as effective and successful as possible.

1. MailChimp

This is a fundamental app for most digital marketers who understand the continued importance of email campaigns. While emails may be a little old school compared to the more modern social media platforms, it is still a great example of reaching customers on an individual basis, and making sure your message reaches your target audience. For as long as email campaigns are successful, MailChimp makes them simple but effective.

2. Easy Word Count

This is a great tool for everyone aware that in terms of SEO, size matters. Search engine crawlers respond to articles that are longer than 1000 words, while other studies show that engagement drastically increases across social media when articles or blog posts are over 1500 words. This app helps you keep track of your content, even if you’re posting while on the go. Plus, there’s a spelling and grammar checker embedded that can make sure your posts aren’t littered with mistakes.

3. Google Analytics

This may sound like an old-school tool for digital marketing; however, its usefulness really can’t be overlooked. You can use Google Analytics to plan and prepare your content and make sure it is tailored towards your target audience. This tool can provide custom reports as well as monitor conversion rates, so you know exactly what works and what doesn’t in your strategies.

4. Academized

The quality of your content hasn’t always been particularly important. At one time, making sure your text was full of keywords was enough to guarantee SEO success. However, search engine crawlers now monitor the quality of writing in your posts, and only rank well-written content highly. Academized provides many guides, vlogs, and tutorials that you can use to help improve your writing and make sure silly mistakes don’t damage your SEO.

5. Trendspottr

When something trends on social media it is bound to get a lot of attention. This app informs you early when something starts to trend, so you can get involved and even tailor the hashtag or keyword to your business. This is a great way of making sure you are constantly involved with the most popular topics, and are attracting the most views and the highest engagement.

6. Headline Analyzer

When there are literally thousands of webpages that cover similar, if not the same, topics around the web, it becomes imperative to have a catchy headline to ensure people choose to click on your link. If your title can easily be ignored, then no matter how good your content is, people simply won’t find it and it will fail to really drive traffic.

7. Retargeter

Ads are an essential part of many online campaigns, especially for big businesses, or even small to medium sized retailers. Retargeting ads are becoming increasingly popular, and this is a great website to use to drive ads towards people who have previously visited your site. You can run this yourself, or hand it over to a team of professionals.

8. Paper Fellows

Many small business owners have a very specific skill set, but creative writing may not be one of those skills. This can make content production daunting, and it’s often difficult to know where to start when you’re sitting at a computer and staring at a blank screen. Paper Fellows is a great place to find advice, support, and inspiration, as the forums are full of experienced writers who are happy to help out novices.

9. Market Muse

This is a great app for anyone who is looking to really build on their SEO and the traffic that comes as a result of fueling this aspect of online content. This app can pick up on gaps in your content and will also let you know what keywords are popular for your topics. Most businesses especially appreciate that this app will show you how your digital marketing compares to your competitors’.

10. Contently

This is a website that focuses entirely on content marketing, and through which you can hire an experienced and qualified editor to review your content and ensure that it is optimized for online content marketing. These professionals know exactly what content needs in order to boost conversion rates, and can make each post as effective as possible.

11. Big Assignments

When you’ve produced written content, it never hurts to have some fresh eyes review it and the professional editors and proofreaders at Big Assignments can make sure that your content is strong and high quality, which will boost your SEO and keep your reader engaged.

12. Pikto Chart

Variety is the spice of life, and variety is also the key to content marketing. While written content is great and will naturally constitute the bulk of your marketing, infographics are great ways to illustrate dry information that could otherwise be a little boring or complex. This website makes producing infographics a lot simpler than you’d expect.

Digital marketing is a complex industry that just keeps growing; however these tools help you stay on top of your game, and ahead of your competitors.

Photo © Rawpixel / depositphotos