How to Write a Compelling List Post
This page may contain links to Amazon.com or other sites from which I may receive commission on purchases you make after clicking on such links. Read my full Disclosure Policy
If you’ve never written a list post, the following tips will help you write one that attracts readers for a long time after it’s published.
It’s no secret that blog readers LOVE list posts, probably because they’re so much easier to read online than long paragraphs. I even read somewhere that post titles starting with a number have a much higher likelihood of being clicked on. Obviously, giving readers what they want is going to be more effective than publishing something just because it happens to tickle your fancy.
From the blogger’s standpoint, it generally takes less time and effort to put together a list than it does to write a more traditional article-style post. But that’s not to say you can just fire off a bunch of random facts or tips and expect an amazing response. Like any content you create to promote your business, to be effective it must meet the needs of the people in your target audience and provide valuable information they can use. Here are a few ideas to consider for your blog:
- Top 10 productivity apps
- Top 10 myths about organizing
- Top 10 reasons to hire a professional organizer
- 10 strangest things I’ve found while organizing
- My 10 most popular blog posts (this is not only the easiest to write, but a great way to get more mileage out of your older content!)
Of course, you don’t have to come up with ten items for your list – anything from 3 to 101 will do just fine. In fact, I’ve read that, for some reason, titles beginning with an odd number generate more traffic than those that begin with an even number! Ensuring that every list item offers value to your readers is more important than meeting an arbitrary standard. Just make sure that the number in your title matches the number of items in your list! 🙂
It’s equally important that your list be consistent, in both topic and length. Don’t include detailed explanations for two or three items and no description for the others. If you do plan to provide descriptive paragraphs for your list items (which will make your post more informative), make sure your list isn’t so long that people won’t take the time to read it. If necessary, break your list down into categories. Since most people prefer to read less content more often, splitting it into a series of posts could be an effective way to generate new blog subscriptions.
I hope the above tips will be helpful as you write your next list post.
© Mariusz Prusaczyk – Fotolia.com