Interview with Professional Organizer Business Coach Jen Obermeier
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For my latest organizer interview, I’m pleased to feature Jen Obermeier of Pro Organizer Studio.
Jen, can you tell us a bit about your business?
I began offering professional organizing services in the Greenville, SC area in 2014 and have since turned exclusively toward supporting other organizers through Pro Organizer Studio. I completed a year-long business coaching certification through the University of Texas at Dallas in January 2020 and have worked with professional organizers all over the world.
What is your specialty?
My mission is to be the business coach professional organizers working in the luxury home market turn to! To that end, everything that Pro Organizer Studio offers is meant to make selling and serving to luxury clientele both doable and fun.
What other services or products do you offer?
Our podcast, blog, and YouTube channels are a treasure trove of free information on launching and growing a professional organizing business aimed at the upscale client. The Inspired Organizer™ program is our signature business course and community that develops professional organizers at all stages of business into luxury service providers that reach whatever goals they have for their company. Pro Organizer Studio also offers a network of service providers for web design, branding, and digital marketing needs as you launch and grow.
What professional associations or other organizations do you belong to?
I belong to the International Coaching Federation and the Business of Home Experts.
How did you come up with your business name?
I noticed that many organizers’ websites back in 2014 were outdated and didn’t match the clean and calm vision they meant to convey about what their services could do for their clients. Pro Organizer Studio was dreamt up as a place where professional organizers could design a brand and business that communicated a modern aesthetic.
At what moment did you consider yourself successful?
While I certainly had business successes as a professional organizer that I knew were out of the ordinary, they are outshined by my hundreds of students that have accomplished more in their own businesses than I ever could on my own: reaching $15k months, working with celebrities, launching their own online courses, building big teams, being on The Real Housewives, and much more. Some of my clients and students are the FIRST organizers in their own country. I truly feel that when my students are winning, I am most successful. I love being behind-the-scenes as a part of their journeys.
What would you do differently if you were starting your business today?
If I were launching today, I would personally go all-in on one niche: home office organizing. And I wouldn’t neglect Instagram.
What’s the most surprising thing you’ve discovered about running an organizing business?
Most, if not all, pro organizers are experiencing some level of shame about how difficult it is to keep their own businesses as organized as their clients’ homes. If this is you: I’ve seen behind the scenes of ALL types of organizing businesses, and you are not alone.
What’s your favorite organizing product? Why?
Trash bags. Getting rid of stuff is the best feeling!
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I love the specificity of Jen’s niche. That’s terrific to focus in on developing a service that exactly meets their needs. I love the GLAD Odor Shield bags… I think they have Febreze or something in them. They really do make a difference, especially in the kitchen:)
It’s much easier to get really good at something when you specialize too. I’m not a big fan of scented garbage bags, though they do serve a purpose for sure!
I love Jen! She has so much knowledge and is open about giving so much information if asked from her. This interview is fantastic, her podcast is amazing and you can really see her personality shine through this interview. Thank you so much for sharing.
Thank you, Karen! I hadn’t met Jen before doing this interview, so it’s wonderful to know she is known and loved by my readers.
Thank you, Janet, for introducing us to Jen. She sounds like a dynamo. I love how she helps others to be successful. The funniest and most surprising response was the last one when you asked what her favorite organizing product was. I agree that garbage bags are an essential pick, but it wouldn’t have occurred to me to include it as a favorite. I loved that Jen did!
That was pretty funny, wasn’t it? A very practical choice!
I subscribe to Jen’s podcast–she has the perfect voice for hosting a podcast and the organizing know-how to go with it. Her mention of not neglecting Instagram makes me rethink my decision to not add another social media platform to my already busy posting schedule. Will have to reconsider. Maybe she has a podcast about Instagram? Will have to check that out. Great interview!
Sounds like a good thing to check for! It’s important to find out where your target audience hangs out before you decide whether a platform is worth your time. Organizing is so visual that I can see it being a good fit.
I love your Professional Organizer interview series! It is so lovely to see how small business owners transform and modify to make their businesses succeed. I always find something new to learn from other owners.
Thanks, Sabrina! I always enjoy reading your Business Success Interviews as well.
I don’t know Jen, so thanks for the interview. I’ll look into her blog. Sounds like education we could all benefit from.
I’ve listened to Jen’s podcast, but this was a great introduction to her as a PO, especially as I’ve never met her at conference. Thanks for sharing her profile, Janet!
“Luxury clientele!”
I thought it was interesting that she specifically mentioned that, when we’ve recently had a guest post cover that topic!
Amazing podcast and youtube vids. Jen has broad experience and challenging her with questions would be answered in all honesty and spot on. Been a subscriber since. Keep it up!