How to Make Organization Fun to Earn More Clients
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Although many of your clients probably like the idea of spending time in a well-organized home or office, they likely resist the thought of organizing the space to get it to that point. People don’t often think of organizing as an enjoyable activity — especially if it involves decluttering.
According to a 2014 Listia survey, 80 percent of respondents would rather get a tooth pulled than clean up their spaces. However, since disorganization contributes to a lack of productivity, among other things, your ability to convince current and potential clients that getting organized can be pleasant could boost your business. Here are some strategies to try.
1. Add a Print-Friendly Calendar to Your E-Newsletter
Some of the clients on your roster — as well as the people who are thinking about giving you a call to schedule their first appointments — might credit your newsletter as the resource that made them aware of your consulting business and encouraged them to find out more.
That’s why it’s a good idea to include a printable calendar template in the newsletter. There are many eye-catching options available on the internet, but you might also want to customize yours and put your business name and contact details in the corner.
When people break down organization-related tasks by the day or week, they feel more motivated and not so overwhelmed. Your calendar can make them realize that getting organized is a goal within their reach.
2. Take Their Personality Types Into Account
Some organizational strategies work better for particular people than others depending on their personalities. A client may primarily display one type or show several of them as the situation changes. Thanks to widely used personality assessments such as the Myers-Briggs Type Indicator (MBTI), people are usually aware that there are several kinds of personalities but may not realize how they impact organizational preferences.
For example, some people like to leave specific items visible if they use them often or if those things double as decorations. In that case, you might suggest using a color-coded system or encouraging clients to use see-through containers.
However, you may work with an individual who likes to maintain the appearance that everything’s put away and has a concealed, proper place. Then, filing cabinets and shelves with sections will work better.
When you work with a client’s personality instead of suggesting tips that go against it, it’ll be easier to convince the person that this organizing style fits into how they like to live and function.
3. Present Organization Ideas in Bite-Size Chunks
Many of your clients might think, “I’d love to get organized if I only had the time.” You can appeal to that segment of your audience by posting five-minute organizing tips on your businesses’ social media feeds.
This approach will enable viewers to discover the benefits of improved organization without too much of a time commitment and give them information they can use immediately. Plus, it helps you maintain an active social media presence.
When people see that organization is not as difficult or mundane as they thought, some will probably get in touch to find out what else you can do for them.
4. Suggest Creating an Artistic Catch-All Tray With Labels
In most households, there is at least one catch-all container. Whether it’s a box, plate or drawer, it’s usually the place where keys, spare change, buttons and other knick-knacks end up.
Help your clients make a significant improvement by transitioning to a tray with multiple compartments. Then, encourage them to label each one based on the items that fill a catch-all container most frequently. Mention how using brightly colored cardboard and markers or writing each label in a pretty script makes the organizer more attractive and fun to use.
Also, spark their imaginations and discuss how they can personalize their catch-all trays with paint, textures and shaped areas. After they finish their creations, curious friends will probably want to know where they got the trays. When they tell the tale, more people may wish to avail themselves of your services.
5. Help Them Track Their Progress
Sometimes, visual evidence is one of the most effective indicators of how far a person has come in the quest to get more organized. If clients take before-and-after photos of cluttered spaces, that’s a good start. However, if they go with a timeline-like approach and chronicle their gradual successes, that’s even better.
This tactic keeps their motivation levels high and reminds them of how you’re helping them accomplish goals. If people decide to publish each photo on social media and tag you, those posts will be fantastic advertisements for your company.
This list demonstrates how easy it is to show your current or potential clients that organization is fun. When they have that revelation, they’ll be more likely to come to you for help with getting organized as well as with other areas of their lives.
Photo © Deklofenak/ DepositPhotos
Kayla Matthews is the owner and editor of the self-improvement and efficiency blog, ProductivityTheory.com. Her work has appeared on Inc.com, Fast Company, Tiny Buddha and FinerMinds. To read more posts from Kayla, follow her on Facebook and Twitter.