How to make your website – and your business – more visible

website planning

Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible online.

Keyword-rich content

Using keyword-optimized content on your website increases the chance of ranking high on search engines and getting more relevant traffic. When choosing keywords, consider what your potential client will type when searching for any product or service you offer. Use tools like Google Keyword Planner to come up with a list of relevant words and phrases that your website can be optimized for.

Promote website on social platforms

social platforms

Whenever you post blogs on your website, share them on social media to generate engagement and get people to click on the link. You can share links on the latest blogs, products that are on offer or new arrivals. Any of these links can direct people back to your website and give your business more visibility.

Share website link on branding materials

Add your website link to your banners, flyers, business cards, and any other materials that you use to advertise your business offline. When people see these materials, they will want to find out more about your business and quickly visit your web page.

Invest in shareable content

When you have website content that is interesting, useful and engaging, people will share links to your web pages, giving your business more visibility. Take time to create great content for your website. This includes blogs, press releases, and website copy. Every piece of content on your website needs to be unique and relevant to the product or service you offer. This allows users to perceive your business as one of the industry experts. You can work towards becoming a powerful source of credible information for your target audience.

Spend on Google Advertising


If you want your website to appear on the first page of Google for relevant search terms, you can bid for a certain search terms by setting up a Google Adwords campaign. PPC (pay per click) campaigns can be cost-effective if run well. A digital marketing agency will help you spend your PPC budget wisely and ensure you improve site visibility and rankings.


These are just some of the steps that you can take to help make your website and your business more visible. If you think you need help from professionals, there are many SEO agencies such as the SEO Houston Pros who can provide you with assistance.

With much patience and perseverance, you’ll attract more visitors to your site and they can in turn be converted into loyal customers. Provide content that is valuable with rich information that your visitors would want to read. Don’t forget to share your content to social media platforms to reach more readers.

Be consistent in your efforts and you are sure to reap rewards.

Patricia Cheng

Patricia Cheng is an enthusiastic entrepreneur who likes to learn new things especially about tools that can improve business strategies online. She likes to discover new ways to promote her business on the internet. During her free time, she likes to write and share her ideas.

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