If your plans for growing your business include a new website or a revamp of your existing site, there are many questions for you to consider. One of the most important elements of your website is your content.
It’s a great idea, especially if you’re new to the organizing profession, to look at other professional organizer websites for inspiration. Seeing what others have done can give you a good sense of the type of information to include on your own site. You might even see one and think,
I offer the exact same services as this organizer. I’m sure they won’t mind if I use the same wording. After all, we’re hundreds of miles apart, so it’s not like I’ll be taking away business from them.
Guess again! Even though technology makes it easy for us to simply copy and paste text and images from other websites, it’s no different than a student copying information out of a book and submitting it to the teacher as their own work. It’s both unethical and illegal. Furthermore, technology also increases the likelihood that you’ll get caught, potentially damaging your reputation or even having your website taken offline by your hosting company.
Taking that text and mixing it up a bit isn’t enough. According to Wikipedia,
Plagiarism is not only the mere copying of text, but also the presentation of another’s ideas as one’s own, regardless of the specific words or constructs used to express that idea.
In other words, your web content needs to be original. As it should! You may not be the only professional organizer in the world, or even the only one in your town, but you are the only YOU.Your website needs to express the reasons why clients should choose YOU to help them solve their organizing challenges.Click To Tweet
At a minimum, it should answer the following questions:
- What services do you offer?
- What areas do you serve?
- Who is your ideal client? How will they benefit from working with you?
- What are your qualifications?
- Do you belong to any organizations?
And most importantly,
- What makes you different from your competition?
When writing your content, be sure to include the keywords and phrases that people are most likely to use when searching for your business online, but remember, it’s more important to write for human visitors than for search engines spiders. We’ve all seen websites that were so heavily laden with keywords that it was a challenge to understand the actual message. That’s a surefire way to get people to leave your site in a hurry!
Keep in mind that when gathering information online, most people prefer browsing over reading. You should therefore avoid dense blocks of text and instead use a combination of lists and short paragraphs.
I know some excellent copywriters, and I’ll be happy to connect you with one, but if you’d rather do it yourself, it will be worth your while to read Authority Hacker’s extensive guide to SEO Copywriting. It’s pretty detailed, but writing the content for your website is too important to just throw something together and hope for the best!
This post was originally published in 2011 and has been updated.