Tips, tools and other resources for effective email marketing

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Email marketing tips, tools, and other resources

I sent out my first e-newsletter back in 2002 or 2003 as a way to share the results of my research around the connection between personality type and organizing style, which later became an ezine called The Organized Assistant Resource. Once I started blogging, I stopped writing a formal newsletter and began offering email subscriptions to my blog instead. In addition, I’ve helped many clients to get set up with MailChimp and other email marketing systems, and to create ezines, newsletters, and email blasts.

Despite my experience in this area, email marketing is not a topic I’ve addressed very often here on Your Organizing Business. I’d like to make it up to you, so I’ve created a slideshow featuring some of the valuable email marketing tips, tools and other resources I’ve come upon, as well as some of my own posts. Please vote for your favorites, and feel free to add your own finds!

This is the first list I’ve created with Listly, and I can see it becoming a valuable tool for content curation. Have you tried it yet?

Image © fuzzbones / DepositPhotos

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A former professional organizer, I now eliminate stress for my clients by hosting, monitoring, and maintaining their WordPress sites so they don’t have to worry about security, downtime or performance issues. When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

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  1. Avatar Seana Turner on May 5, 2015 at 2:29 pm

    I haven’t tried Listly yet, but I’ve seen it pop up a couple of times in various places. Seems like a great tool!

    • Avatar Janet Barclay on May 6, 2015 at 9:14 am

      It’s pretty neat. There is a browser extension you can install so when you can just click to add a post or page to one of your lists. There’s also a WordPress plugin you can use so you can select your list by name instead of having to copy and paste code.

  2. Avatar Ericka Samuels on May 5, 2015 at 6:22 pm

    You ladies are infinitely energetic and knowledgeable! listly, who would have thunk it?
    thank you for keeping me so educated!

    • Avatar Janet Barclay on May 6, 2015 at 9:16 am

      I just love trying out different tools, especially when there’s a very short learning curve.

  3. Avatar dana casey on May 5, 2015 at 10:32 pm

    very interesting…i’ve not heard of listly! thank you for sharing. xx, dana

    • Avatar Janet Barclay on May 6, 2015 at 9:22 am

      You should check it out – it could be a fun way for you to share design ideas (though I do love the way you do it now).

  4. Avatar Shyam Subramanyan on May 6, 2015 at 10:06 am

    This is Shyam Subramanyan, co-founder of Listly. Thanks for trying out Listly (and for the tips on email marketing)! Happy to answer any question you or your readers might have. We continue to improve based on feedback from bloggers like you.

    Have a great day ahead!

    • Avatar Janet Barclay on May 6, 2015 at 12:31 pm

      Shyam, thank you so much for the great tool and for dropping by! I’m looking forward to building many more lists.

  5. Avatar Autumn Leopold on May 6, 2015 at 1:59 pm

    This must have been on your To Read list! This is great information! I had heard of Listly but never tried it myself yet! LOVE IT! Thanks for sharing and hopefully checking one more thing off of your To Read list! 😉

    • Avatar Janet Barclay on May 6, 2015 at 4:05 pm

      I actually started exploring it when I was looking for an easier way to manage the Professional Organizers Blog Carnival. It wasn’t quite what I was looking for for that, but I liked it enough that I wanted to use it for other things. I’ve already got another list on the go to post soon, and you’ll see the “new” POBC system next week.

  6. Avatar Anne DeCocco on May 8, 2015 at 9:22 am

    You are a great resource Janet. Thanks!

    • Avatar Janet Barclay on May 8, 2015 at 9:36 am

      You’re welcome, Anne! Happy to help any way I can.

  7. Avatar Kim on May 10, 2015 at 8:27 am

    Hi Janet,
    Love this and may try it sometime. Would like more info on this topic as this is where I would like to go for the future. I only have 46 followers on my blog or should I say I have 46 followers Yay!!

    • Avatar Janet Barclay on May 10, 2015 at 2:19 pm

      You should absolutely be cheering and giving yourself a pat on the back for what you have achieved to date! I resisted creating an opt-in offer (or what what of my friends refers to as a “bribe to subscribe”) for a very long time, but it has definitely had an impact on my number of subscribers. Something for you to think about!

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