What Can You Do With All These Business Cards?!?

One of the major challenges faced by business organizing clients – and by professional organizers themselves – is what to do with all the business cards they collect from the many people they meet at trade shows and networking events.

What to do with all those business cards?

Some just toss the cards in a desk drawer; they may or may not take a moment to bind them together with an elastic band or paper clip. Those who are more organized may have a system where they file them in a business card holder, an old school Rolodex, or even a business card binder that allows them to put them in some type of order. The problem with filing business cards is determining the best way to organize them so that you, or your client, can easily find a specific card when that information is needed. There just doesn’t seem to be an ideal solution.

Your first instinct might be to file alphabetically by business name, but then what do you do when someone asks for the name of a drywaller, and you can’t remember the name of your brother-in-law’s business?

So then you might think it’s better to file by contact name, but there are probably many occasions when you’ve only met the person once or twice, so their name just won’t come to mind.

I’ve found one of the most efficient ways to organize business cards is to file them by business category. That way, if someone asks you to recommend a real estate broker, you can quickly put your hands on the cards of all the agents in your network, and can easily give them the names of one or more who might suit their needs.

But even that system isn’t perfect. If you devote an entire page or section to a specific category, you might end up with a lot of pages with only one or two cards, creating a lot of extra bulk. But if you group similar categories together, such as gift baskets and gift items, you may have to take the time and trouble to reorganize them when the page gets full.

Of course, all of these issues can be avoided by using a business card scanner.

CardScan makes several products which were designed especially for the purpose of scanning business cards. I’ve seen CardScan in action a couple of times and it is really amazing! You just plug it into a USB port, insert a business card, and it captures the data, enters it in the appropriate fields of the CardScan software, and then displays it on the screen so you can make any necessary edits. CardScan scans both the front and the back of the card, and even captures an image of the business card so you still have the visual impact.

As you’d expect from any contact management tool, you can assign categories, including those you create yourself, as well as sorting and searching. You can also generate emails, mailing labels, envelopes, and so on. There’s even a “de-duping wizard” that helps you locate and resolve suspected duplicates. The data can also be synchronized with a mobile device or CRM software, such as Microsoft Outlook.

The CardScan Personal is quite compact and would be ideal for taking to a client’s office to help eliminate a large collection of business cards.

The CardScan Executive is faster than the CardScan Personal, so would be more efficient when processing a high volume of cards. It also synchronizes with more software programs, which could be handy if you’re scanning cards for a client who uses ACT! or GoldMine, and it scans in color as well as black and white.

Once you’ve got your clients all set up, they may want you to return on a regular basis to keep their business card collection up-to-date. Some may decide to purchase their own CardScan, and for those working from a network server, a CardScan Team Multi-User system is available.

This is one tool that every office organizer should have in his or her toolkit. Not only will it allow you to offer an additional organizing option to your clients, you can also use it to manage your own business cards!

A former professional organizer, I’m now a web designer and Certified Digital Business Consultant. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

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Comments

  1. I organize my business cards by geographical area, probably because I move a lot. I tend to put people into categories such as where I met them so this system works for me. I also have categories within each geographical area by profession.
    I always make sure I write on each business card keywords on how I remember the person who gave me the card. Such as “has horse named Fido, wore green business suit”.
    I am currently using a “coupon organizer” from Dollarama to hold all my business cards. It is working for me so far. I may go to something else but I have yet to find something else that works for me.
    .-= Jacki Hollywood Brown´s last blog ..Tips for the New School Year =-.

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