As promised, I’m back today for the second part of the January Professional Organizers Blog Carnival. If you’re not familiar with this feature, it’s a monthly collection of blog posts submitted by our readers. On Monday, we read about Christmas, New Year’s Resolutions, and time management, and today we’re going to learn about a few other topics to help you and your business.
An electronic newsletter can be one of the most powerful, yet least expensive, ways to promote your business. Sending out organizing tips or articles on a regular basis is an effective way to keep your name in front of your prospective clients. Establishing a profitable relationship with your subscribers can be challenging and even intimidating, but it is crucial if you’re going to benefit from your email marketing efforts.
Internet Marketing is one of the most important tools in your business arsenal. Not only does it cost less than advertising in print and broadcast media, its interactive nature allows you to build relationships with clients and prospects without the need for time-consuming telephone or face-to-face meetings. Internet marketing is much more than just putting up a website! Your Internet marketing plan may include search engine optimization, email marketing, blogging, social networking, and other strategies.
Being the organized professional that you are, I’m sure you’ve started a list or database of potential clients who have inquired about your services, other entrepreneurs you’ve met at networking events, names you’ve collected at trade shows and speaking engagements, and other contacts. It’s great to have that information on file, but your business will benefit much more if you have a system in place for staying in touch with them on a regular basis.
