Managing Email Marketing Campaigns With Excel

spreadsheet for managing email marketing plan

For most people I know, email marketing looks something like this: Signed up for an email service? Check. Opt-in form added to website? Check. List segmented so you can target messages to specific subscribers? Wait, what? If you’ve heard that you need to be doing this but have no idea how to start, you’re going to […]

12 Awesome Online Tools and Apps for Digital Marketers

digital marketing

As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of […]

Merging Old School Marketing With the Electronic Age

Old School Marketing

  There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly […]

What type of lead magnets convert the best?

free-ecourse

As an online entrepreneur, you’ll quickly learn that there are tons of advertisements, social media posts and videos pulling the attention of your potential audience. In order to grab them, you have to make sure you attract them with quality content and valuable information. One of the best ways to attract and maintain the attention […]

Websites for Health Coaches

Hilda Rendl

It’s been a while since I shared any of my website projects with you, but it’s not because I haven’t been busy at work! Although I’m best known for creating websites for professional organizers, I work with a wide range of solopreneurs. Over the past couple of years, I’ve designed websites for three women from the […]

How to use inbound marketing and SEO to attract the right clients

inbound marketing and seo

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter […]

Why Email Marketing is Still Relevant… and Effective

email marketing

In 1998, Meg Ryan and Tom Hanks celebrated the current technology of the time by emailing each other back and forth. From there, comedy and romance ensued in the ever-popular movie “You’ve Got Mail”. Now if this scenario happened today, this movie probably wouldn’t exist because of the inundation of emails we receive everyday (notwithstanding […]

How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

omnichannel marketing

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult […]

Newsletter planning will improve your email marketing ROI

newsletter planner

Despite the popularity of social media, email is still the most effective marketing strategy. Don’t believe me? Check out 7 Statistics That Prove Email Marketing Isn’t Dead on Entrepreneur.com. Email marketing is critical to your continued business growth, but it’s not enough to simply hammer your list with offers. Instead, you need to provide outstanding […]

Do you need to Maximize your Marketing?

Do you need to Maximize your Marketing? Join the Club!

Like many of you, I’ve learned about blogging, social media, search engine optimization and other marketing techniques through trial and error, by observing what others are doing, reading articles, and attending webinars and conferences. In order to better serve my clients and market my own business, I thought it was time I took some formal […]

How to Engage Customers via Email

Use every email exchange to build quality relationships.

How many business emails do you send out every week? 10? 50? 100? 500? The higher the number, the easier it is to slip into bad habits – being too casual, making typos, the list goes on. In some cases, these mistakes will be overlooked or forgiven, but they can lead to missed opportunities or […]

Connecting with Your Website Visitors

Planning a Website the Organized Way: Connecting with Your Website Visitors

Last week, we talked about a few ways to bring new visitors to your website. If you’ve done a good job planning your design and your content, the people you can help through your business will take the time to explore what you have to offer. However, most people will not be ready to do […]

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