What type of lead magnets convert the best?


As an online entrepreneur, you’ll quickly learn that there are tons of advertisements, social media posts and videos pulling the attention of your potential audience. In order to grab them, you have to make sure you attract them with quality content and valuable information. One of the best ways to attract and maintain the attention […]

Websites for Health Coaches

Hilda Rendl

It’s been a while since I shared any of my website projects with you, but it’s not because I haven’t been busy at work! Although I’m best known for creating websites for professional organizers, I work with a wide range of solopreneurs. Over the past couple of years, I’ve designed websites for three women from the […]

How to use inbound marketing and SEO to attract the right clients

inbound marketing and seo

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter […]

Why Email Marketing is Still Relevant… and Effective

email marketing

In 1998, Meg Ryan and Tom Hanks celebrated the current technology of the time by emailing each other back and forth. From there, comedy and romance ensued in the ever-popular movie “You’ve Got Mail”. Now if this scenario happened today, this movie probably wouldn’t exist because of the inundation of emails we receive everyday (notwithstanding […]

How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

omnichannel marketing

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult […]

Newsletter planning will improve your email marketing ROI

newsletter planner

Despite the popularity of social media, email is still the most effective marketing strategy. Don’t believe me? Check out 7 Statistics That Prove Email Marketing Isn’t Dead on Entrepreneur.com. Email marketing is critical to your continued business growth, but it’s not enough to simply hammer your list with offers. Instead, you need to provide outstanding […]

Do you need to Maximize your Marketing?

Do you need to Maximize your Marketing? Join the Club!

Like many of you, I’ve learned about blogging, social media, search engine optimization and other marketing techniques through trial and error, by observing what others are doing, reading articles, and attending webinars and conferences. In order to better serve my clients and market my own business, I thought it was time I took some formal […]

How to Engage Customers via Email

Use every email exchange to build quality relationships.

How many business emails do you send out every week? 10? 50? 100? 500? The higher the number, the easier it is to slip into bad habits – being too casual, making typos, the list goes on. In some cases, these mistakes will be overlooked or forgiven, but they can lead to missed opportunities or […]

Connecting with Your Website Visitors

Planning a Website the Organized Way: Connecting with Your Website Visitors

Last week, we talked about a few ways to bring new visitors to your website. If you’ve done a good job planning your design and your content, the people you can help through your business will take the time to explore what you have to offer. However, most people will not be ready to do […]

Tips, tools and other resources for effective email marketing

Email marketing tips, tools, and other resources

I sent out my first e-newsletter back in 2002 or 2003 as a way to share the results of my research around the connection between personality type and organizing style, which later became an ezine called The Organized Assistant Resource. Once I started blogging, I stopped writing a formal newsletter and began offering email subscriptions […]

Have you seen my work?


I specialize in helping professional organizers to maximize their online presence through blogging, but did you know that’s not all I do? After being presented with Career Professionals of Canada’s 2014 Award of Excellence for Outstanding Canadian Online Profile Developer, I decided to share some of my client projects with you.

How to get subscribers for your blog


Once you’ve attracted traffic to your blog and encouraged those new visitors to stick around, you need to convert them into subscribers, so they’ll continue reading your blog on a regular basis. Today I’m going to explain how to get subscribers for your blog.

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