Book Review: “How to Twitter for Business Success” by Nicky Kriel

This page may contain links to or other sites from which I may receive commission on purchases you make after clicking on such links. Read my full Disclosure Policy

“How to Twitter for Business Success” by Nicky Kriel

I met Nicky Kriel on LinkedIn a couple of years ago, and we quickly discovered that we shared similar opinions about many aspects of social media. When I found out that she was writing a book about Twitter, I was sure it would be a hit. I’ve just finished reading it, and it’s everything I expected, and then some.

If you’re ready to start using Twitter, How to Twitter for Business Success provides all the basic information you’ll need, including a checklist for setting up your Twitter account, explanations of terminology frequently used on Twitter, and guidelines for tweeting. However, the book is not strictly for newbies.

There are also lots of tips for using Twitter features such as Direct Messages, Favorites, lists, advanced search, hashtags, and trending topics – useful even if you’ve been on the site for a while – as well as advice for building your audience, engaging with your followers, driving traffic to your website, and converting that traffic into business.

I joined nearly five years ago, and I discovered lots of important information in this book – not all of it was new to me, but even a refresher is valuable from time to time. It’s too easy to fall into certain patterns without even noticing whether they’re still achieving the desired results. I’m especially looking forward to trying out some of the tools Nicky recommends for finding people to follow, backing up your Twitter and other social media accounts, and blocking spam Direct Messages.

Last but not least, there are guidelines around managing your time, including the use of automation (some is good; too much is bad).

How to Twitter for Business Success is a must read for any business owner who is already using Twitter or wants to get started. For those who are still on the fence, there’s even a chapter outlining the pros and cons, to help you make an informed decision.

In the interest of full disclosure, I received a copy of the book as a gift from the author, but I was not asked to write a review, and all opinions are my own.

I recommend...

A former professional organizer, I now eliminate stress for my clients by hosting, monitoring, and maintaining their WordPress sites so they don’t have to worry about security, downtime or performance issues. When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

Join the Conversation


  1. Avatar Josh Brancek on June 26, 2013 at 12:26 pm

    Wow, this looks like a really cool book!!! I will get it from Amazon!!!

    • Avatar Janet Barclay on June 26, 2013 at 3:00 pm

      You should – I’m sure you’ll find it both interesting and helpful!

  2. Ron Whitaker Ron Whitaker on July 1, 2013 at 7:05 pm

    There’s so much to learn regarding blogging, Facebook, Twitter, Google+, etc.

    It can overwhelm you if you’re not careful.

    This looks like a great read for those active in the Twitter universe.

    One important thing I’ve learned is that before tackling a particular social media network, make sure your audience–those you want to reach out to–are actually using that social media venue.

    • Avatar Janet Barclay on July 2, 2013 at 6:27 am

      Good advice, Ron! Do you have any tips for figuring out which sites to use?

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.