How Can Twitter Help My Organizing Business?
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I hear this question all the time. Someone hears about Twitter, checks it out, maybe even signs up for it, and says “I just don’t get it.” Believe me; I understand! I felt the exact same way at first, but now Twitter has become an important part of my networking and marketing strategy. There are lots of professional organizers on Twitter, and you need to be there too!
It’s pretty hard to recognize the value of Twitter at first glance, when you see the question “What are you doing?”, especially when some users answer that question literally, saying such things as:
“is going to do something super fun today!”
“is about to give my stinky dog a bath”
“Going 2 the supermarket with my mom”
Please note that I’m not following any of the individuals who posted the above tweets. Why would I? Unless I know them personally, I don’t need to know the details of their day-to-day life, and if I do have a close relationship with them, we’re not using Twitter to stay in touch!
If you want people to follow you, you have to say something that is compelling and of value to others. As a professional organizer, you might want to offer organizing tips, product recommendations, or other information that might interest the kind of people you are trying to reach. Here are a few examples I’ve seen recently:
@clutterdiet #ClutterTweetTip #CTT: Closet accessories worth buying: tie and belt racks. Perfect for the job. Visible, easy, spacesaving.
@ByeByeClutter Decide to decide. Know that when you start organizing, you’re going to be making a series of decisions. #bbctip
@StephCalahan TIP: Leave 25% of Your Day Free for the Unexpected
Another thing that puts people off is using Twitter to blatantly advertise your business, but keep in mind that you can answer the question “What are you doing?” in a way that promotes your products or services, without making a sales pitch. Here are some great examples I’ve seen recently:
@KimEagles production line working hard to produce hard copies of our organizing DVD’s (AKA Hubby). should have samples ready to go by Monday!! Yeh!
@putitaway Must be really tired. I can’t remember if I took in mail. I know I sorted mail of two clients today but can’t remember if my own. Very sad
In each of these cases, the individual has shared information about their product or service in a very conversational way, so that others, rather than running away clutching their wallets, are encouraged to engage in conversation. Remember that Twitter, like all social media, is not about making a quick sale, but about making connections and building relationships which may lead to opportunities down the road.
Another important point to consider is that Twitter isn’t just about posting your own messages! You need to follow the type of people you want in your network, including other professional organizers and people from related industries, as well as experts in marketing and other small business topics. You can learn a lot just from reading their tweets and any links that they post, but if there’s something in particular you want to know, you don’t have to wait for someone to address that subject – just post your question and you may be surprised to see who answers!
If you want to be really resourceful, don’t wait for someone you’re following to ask a question you can answer. Enter keywords into Twitter search or one of the many Twitter search applications to see what others are saying about a particular topic, and join the conversation – it’s way easier than walking up to strangers at a live networking event and hoping you’re not intruding!
As you can probably tell, I’m a big fan of Twitter, and this probably won’t be the only time I’ll blog about it. I learn something new every week, so if there’s something you want to know that I haven’t covered here, feel free to post your question either in the Comment section below or using the Contact form, and I’ll be sure to answer it.