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Why Buffer is my favorite social media scheduling tool

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Why Buffer is my favorite social media scheduling tool

When I wrote my post comparing Buffer and Hootsuite, I was using the free versions of both. Since then, I’ve upgraded to Buffer Awesome, and I’m glad that I did.

Instead of being limited to Twitter, LinkedIn, Google+ and Facebook, I can now schedule posts to Pinterest as well. It’s great not to be concerned about adding too many pins at a time (I hate going to Pinterest and my screen is flooded with pins about one topic from one user) or being repetitive when one of my blog posts is a good fit for multiple boards.

I love being able to post to the various Facebook groups I run, especially when I’m going to be busy or offline and unable to initiate a daily discussion or other activity.

Because it’s now so easy for me to post to my various accounts, I find I’m posting more often, leading to more engagement, more followers, and so on.

Those were my main reasons for upgrading, but I’ve discovered other useful features and benefits too – and some of them are available on free accounts too.

Reposting Evergreen Content

Most of us write a blog post, promote it for a day or maybe a few days, and then leave it. That’s such a waste of effort, especially if the content isn’t time-sensitive!

I used to use a WordPress plugin called Tweetily to randomly post my old blog posts on Twitter. When it stopped working, I replaced it with Revive Old Post, and that was fine until a few days ago. I woke up the other morning to messages from two friends alerting me to the fact that it had gone out of control, posting hundreds of blog posts one after another! Yikes!

I’m not sure if I lost any followers due to this fiasco, but I received about 50 new followers, a lot of likes, and a few retweets, so it wasn’t the end of the world, however, I’ve since removed the plugin.

Fortunately, with Buffer, I have other ways to keep my evergreen content alive and kicking.


When you look at your recent posts in Buffer, each one has a “Re-Buffer” button beside it that allows you to add it back into your queue. At that time you have the option of editing the post and/or posting it to a different account.


A new feature, still in beta, is the “Save to Library” button which also appears. Once a post is in your library, you can schedule to repeat up to 10 times over a time period that you set (up to 90 days).


Hiplay is a third party app that you connect to your Buffer account. You can only use it to manage five profiles, but since some sites are less suited to repeating the same posts than others, I don’t find that too limiting.

Once you’ve made the connection, you’ll see a list of your recent posts. If a post is timeless, simply click on the Evergreen button. If it isn’t, click on the Archive button to remove it (you have access to the Archived posts, so you can always change your mind later).

You even get to choose how and when your evergreen posts get added to your Buffer queue. I currently have mine set to add one evergreen post per day, but you can go as high as 10 per day. If you prefer, you can set it to only post when your queue is empty. Either way, you know that you’re sending out more content more often, keeping you in front of your audience.

Social Media Calendar

Buffer’s paid plans allow you to view your scheduled post in either a weekly or monthly calendar view as well as the standard list view. I prefer the list view where I can see the full post, but there are times that the overview is handy.

Buffer Monthly Social Media Calendar


Buffer Weekly Social Media Calendar

RSS Feeds

I can add blog feeds right to my Buffer account, making it easy for me to share new posts from my favorite blogs. I haven’t got in the habit of using this feature, but I love it!

Pablo Updates

Pablo is Buffer’s tool for creating social media images. I’ve used it a few times and loved how easy it is to use, but until recently it was fairly limited.

Last week they released a major update that eliminates most of those limitations! Here are just three of the new features:

  • It’s now integrated with Unsplash, providing easy access to their huge collection of completely free top quality photos.
  • They’ve added 16 new fonts, giving you more selection and making it easier to find one that matches your brand.
  • You’re no longer limited to black or white text! And not only that, if you upload your logo to add to the image, it will automatically extract the colors from your logo and add them to the color picker for you.

Here’s a pinnable image I created to demonstrate these three features.

No day is so bad it can't be fixed with a nap. ~Carrie Snow

It’s easy to see why Buffer is my favorite social media scheduling tool. You really should try it! By the way, I don’t receive any kind of referral fee or commission if you do. As far as I know, Buffer doesn’t have an affiliate program, but I would definitely sign up if they did.

If you know of a social media tool that does all this and more, please tell us about it in the Comments!

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.


  1. Avatar Sabrina Quairoli on March 21, 2016 at 8:23 pm

    Great information, Janet. My clients tend to prefer Hootsuite so I haven’t had a chance to try Buffer. One of these days, I will try it to check it out. Thanks for sharing.

    • Avatar Janet Barclay on March 22, 2016 at 6:32 am

      I’d love to hear what you think of it! Even though Hootsuite has a few features that Buffer doesn’t, I find its interface more visually appealing and easier to use.

  2. Avatar Sarah Richards on March 22, 2016 at 8:09 am

    I was thinking of using Buffer or something like it, but I wasn’t sure about it. Now things are more clear 🙂 Thank you for the lovely post!

    • Avatar Janet Barclay on March 22, 2016 at 10:46 am

      You should definitely sign up for Buffer – it won’t cost you anything to give it a try! I’d love it if you came back to let me know what you think.

  3. Avatar Laura on March 23, 2016 at 10:12 am

    Yes, I am also using Buffer and I am absolutely agree with you!
    This is the best platform for scheduling. I tried to work with Hootsuite and I am not impressed. I think it is not user friendly platform. Hootsuite lets you post content right away to your platforms. Buffer lets you do the same, even though its main use case is scheduling content in advance.


    • Avatar Janet Barclay on March 23, 2016 at 2:09 pm

      It seems that Hootsuite is more popular – at least with people I know – but I’ve never been particularly drawn to it.

  4. Avatar Julie Stobbe on March 25, 2016 at 8:05 am

    Thanks for information. I don’t use either but I am getting interested in using something. Thanks for the encouragement to repost blog post. Buffer is on my list of things to research.

    • Avatar Janet Barclay on March 25, 2016 at 9:54 am

      It’s absolutely worthwhile to post your blog articles multiple times, especially on Twitter where things disappear so quickly.

  5. Avatar Seana Turner on March 25, 2016 at 6:11 pm

    I’m guilty of your point about posting for the current week and then forgetting about it. Great idea to keep posting the older content! I’m laughing about the posting hundreds of times…websites definitely cause some interesting moments!

    • Avatar Janet Barclay on March 26, 2016 at 7:00 am

      I’m not sure, but it might have actually posted my entire blog. They kept going as far as a I scrolled until I just gave up.

  6. Hazel Thornton Hazel Thornton on March 26, 2016 at 8:11 am

    You convinced me. I’ve already been a Buffer user, and upgraded to Edgar a few months ago. But I never got up to speed on Edgar (no fault of theirs) so, it’s been money down the drain and less posting, too. Buffer Awesome sounds like just what I need so I’ve already (before leaving this post) emailed Edgar to cancel and upgraded to Buffer Awesome. Thanks, Janet!

    • Avatar Janet Barclay on March 26, 2016 at 9:56 am

      Wow, sometimes I don’t know my own powers! 🙂

  7. Avatar Jill Robson on March 26, 2016 at 9:44 am

    I was using buffer and I did love it, my only problem was, it would not post to my business page on FB ( don’t know if this is a problem with FB) or google+, but as I don’t use google+ that much anymore, that isn’t a problem, I also use Board Booster for scheduling my blog posts to Pinterest. Maybe it is time to revisit and maybe upgrade. Food for thought.

    • Avatar Janet Barclay on March 26, 2016 at 9:55 am

      That’s odd, Jill. I was able to post to both my Google Plus and Facebook pages even before I upgraded. I haven’t tried Board Booster but it sounds interesting too.

  8. Avatar Andi Willis on March 26, 2016 at 10:08 am

    Thanks for the great info, Janet! I just upgraded to the paid version of Hootsuite because I could load many posts at once through a CSV file which is great when I have an event coming up. I didn’t realize how robust Buffer was. I think I may have to revisit it.

    • Avatar Janet Barclay on March 26, 2016 at 3:04 pm

      That’s a feature you’d miss with Buffer. You can upload from a spreadsheet using a third party tool called, but it doesn’t allow you to specify certain times, so whatever you upload just gets added to the end of the queue. You can then Shuffle All, but with a series of promotional messages like that, you usually want more control than that.

  9. Avatar Linda Samuels on March 26, 2016 at 1:21 pm

    What a great promo for Buffer! I’m a Hootsuite user, but have been getting less and less satisfied with it of late. Buffer sounds like it has many great and more flexible features. I’m not quite ready to make the switch, but will keep this in mind for when I am ready. Thank you for such a complete description of Buffer’s pros.

    • Avatar Janet Barclay on March 26, 2016 at 3:06 pm

      I just kept writing all the benefits and couldn’t believe how long the post end up – I’m glad it was helpful!

  10. Avatar Sarah Soboleski on March 26, 2016 at 8:52 pm

    Such a detailed post! I just started to get into Hootsuite, but am just feeling meh about it. I may have to check out Buffer given your ringing endorsement!

  11. Deb Lee Deb Lee on March 27, 2016 at 11:25 am

    I love Buffer! I love how easy it is to add a photo to each update. I wish that Hootsuite, Edgar, and Sprout Social made it that easy, too. I haven’t really played with Pablo yet. It’s on my list of things to do. =)

    • Avatar Janet Barclay on March 27, 2016 at 11:42 am

      Pablo’s great if you want to create the same image in several shapes for different platforms. It’s not something I do often, but I just tried it and was able to convert from rectangular for Twitter and Facebook to square for Instagram and then tall for Pinterest, in mere seconds.

  12. Avatar Sameer Panda on March 28, 2016 at 9:51 am

    Hi Janet

    Buffer is a wonderful app for scheduling posts. I am using Buffer from last 2 months. It’s working great for me.

    Publo, is something new to me, so we can shape our image there, okay, looks useful. I will very soon.

    It feels good when I find some new tool in boosting my blogging career.

    Thanks for sharing 🙂

    • Avatar Janet Barclay on March 28, 2016 at 11:49 am

      With the latest enhancements to Pablo, I can see myself using it more and more.

  13. […] In a few weeks, my cost for purchasing eClincher will be approximately the same as if I’d continued to use the Buffer Awesome Plan. At that point, I’m seriously thinking of writing this off to experience and going back to my favorite social media scheduling tool. […]

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