Instead of being limited to Twitter, LinkedIn, Google+ and Facebook, I can now schedule posts to Pinterest as well. It’s great not to be concerned about adding too many pins at a time (I hate going to Pinterest and my screen is flooded with pins about one topic from one user) or being repetitive when one of my blog posts is a good fit for multiple boards.
I love being able to post to the various Facebook groups I run, especially when I’m going to be busy or offline and unable to initiate a daily discussion or other activity.
Because it’s now so easy for me to post to my various accounts, I find I’m posting more often, leading to more engagement, more followers, and so on.
Those were my main reasons for upgrading, but I’ve discovered other useful features and benefits too – and some of them are available on free accounts too.
Reposting Evergreen Content
Most of us write a blog post, promote it for a day or maybe a few days, and then leave it. That’s such a waste of effort, especially if the content isn’t time-sensitive!
I used to use a WordPress plugin called Tweetily to randomly post my old blog posts on Twitter. When it stopped working, I replaced it with Revive Old Post, and that was fine until a few days ago. I woke up the other morning to messages from two friends alerting me to the fact that it had gone out of control, posting hundreds of blog posts one after another! Yikes!
I’m not sure if I lost any followers due to this fiasco, but I received about 50 new followers, a lot of likes, and a few retweets, so it wasn’t the end of the world, however, I’ve since removed the plugin.
Fortunately, with Buffer, I have other ways to keep my evergreen content alive and kicking.
When you look at your recent posts in Buffer, each one has a “Re-Buffer” button beside it that allows you to add it back into your queue. At that time you have the option of editing the post and/or posting it to a different account.
A new feature, still in beta, is the “Save to Library” button which also appears. Once a post is in your library, you can schedule to repeat up to 10 times over a time period that you set (up to 90 days).
Hiplay is a third party app that you connect to your Buffer account. You can only use it to manage five profiles, but since some sites are less suited to repeating the same posts than others, I don’t find that too limiting.
Once you’ve made the connection, you’ll see a list of your recent posts. If a post is timeless, simply click on the Evergreen button. If it isn’t, click on the Archive button to remove it (you have access to the Archived posts, so you can always change your mind later).
You even get to choose how and when your evergreen posts get added to your Buffer queue. I currently have mine set to add one evergreen post per day, but you can go as high as 10 per day. If you prefer, you can set it to only post when your queue is empty. Either way, you know that you’re sending out more content more often, keeping you in front of your audience.
Social Media Calendar
Buffer’s paid plans allow you to view your scheduled post in either a weekly or monthly calendar view as well as the standard list view. I prefer the list view where I can see the full post, but there are times that the overview is handy.
I can add blog feeds right to my Buffer account, making it easy for me to share new posts from my favorite blogs. I haven’t got in the habit of using this feature, but I love it!
Pablo is Buffer’s tool for creating social media images. I’ve used it a few times and loved how easy it is to use, but until recently it was fairly limited.
Last week they released a major update that eliminates most of those limitations! Here are just three of the new features:
- It’s now integrated with Unsplash, providing easy access to their huge collection of completely free top quality photos.
- They’ve added 16 new fonts, giving you more selection and making it easier to find one that matches your brand.
- You’re no longer limited to black or white text! And not only that, if you upload your logo to add to the image, it will automatically extract the colors from your logo and add them to the color picker for you.
Here’s a pinnable image I created to demonstrate these three features.
It’s easy to see why Buffer is my favorite social media scheduling tool. You really should try it! By the way, I don’t receive any kind of referral fee or commission if you do. As far as I know, Buffer doesn’t have an affiliate program, but I would definitely sign up if they did.
If you know of a social media tool that does all this and more, please tell us about it in the Comments!