Develop Your Blogging Plan

Janet Barclay

Janet Barclay

Janet Barclay has been supporting professional organizers and productivity consultants online for over 20 years. After running her own organizing business and volunteering with Professional Organizers in Canada, she discovered a passion for helping others shine online. Today, she provides website care plans and a welcoming online community through her blog, Your Organizing Business and the Blogging Organizers group.

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I’ve heard a number of organizers say “I just don’t have time to blog,” but often, half the battle is planning ahead. Deciding in advance what you’re going to blog about will give you an opportunity to think about how you’re going to address a particular topic, and to write at least some of your posts ahead of time.

The key to successful blogging is to continuously create compelling content, and with a new year just around the corner, now is the perfect time to begin working on your editorial calendar, so I’d like to share a few ideas.

If you think about it, your daily life is probably filled with things you can blog about!

Consider the following questions:

  • What have people asked you in workshops, emails, and consultations?
  • What have people in your target market posted in forums or on social networks?
  • What organizing products do you use or recommend most often?
  • Do you work with complementary service providers? Who are they and what do they do?
  • What organizing books have you read lately? How about other books that might be useful or inspiring to your clients?

The possibilities are endless!

Still feeling overwhelmed? Book a one-on-one strategy session! I’ve helped a number of professional organizers with their blogging strategy, and would love a chance to speak with you to explore ways we can work together for your blogging success.

Photo © Alexandr Mitiuc – Fotolia.com

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4 Comments

  1. Linda Linda on December 7, 2011 at 8:17 am

    Janet – Thank you!!! This is a great post. I blog weekly and have a road map that I follow, without fail. I don’t hear Organizers sharing this type of information very often.

    Linda

    • Janet Barclay on December 7, 2011 at 1:57 pm

      Thanks, Linda – and welcome to Your Organizing Business! I hope you’ll find other helpful information here, and maybe we’ll see you in an upcoming Professional Organizers Blog Carnival!

  2. Heather on December 7, 2011 at 1:35 pm

    Janet, thank you for the reminder to print out the blogging calendar.

    • Janet Barclay on December 7, 2011 at 2:04 pm

      I look forward to seeing your plans for 2012, Heather! 🙂

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