Earlier this year, I received the following email from a Professional Organizers Blog Carnival Star Blogger:
It’s Rashelle Isip from TheOrderExpert.com. I hope all is well by you, and that your year is off to a wonderful start.
I know you are always looking to connect with interesting people and wanted to make a brief introduction. I’d like to introduce you to Paula Rizzo. Paula is the founder of ListProducer.com and author of Listful Living: Using Lists to be More Productive, Highly Successful and Less Stressed. She’s also an accomplished television producer and co-creator of the course, Lights, Camera, Expert, at https://lightscameraexpert.co/
Paula and I started blogging around the same time and we’ve kept in touch over the years. We were chatting recently and I thought it would be a good idea to introduce you to each other. I think her experience in television media would be of interest to fellow my organizers and productivity experts, especially when it comes to media training and opportunities.
Hope you two can connect soon!
Naturally I got in touch with Paula, and we had an interesting conversation. She clearly knows her stuff, so I asked her to share some of her insights with you today. Big thanks to Rashelle for making the introduction!
You know what never gets old? TV segments with professional organizers. You know why? Because it’s so visual.
You get to see the transformation right before your very eyes. Audiences, and TV producers, love that.
I’ve spent my career as a television producer and I know a good story when I see one. In fact, I have a checklist that fills you in on exactly how to become a go-to media expert here.
Professional organizers have a leg up on doing media, not just because what you do is visual but also because you’re well, organized! You can make a producer’s job easy.
Here are the key elements to remember when pitching TV media:
1. Pitch before you feel 100% ready:
All of us suffer from imposter syndrome at some point in our lives. It’s inevitable. But I will tell you what I tell my clients who are afraid to do video – if you don’t do it, think about all those people out there who can’t be helped! Who are you to keep these gifts to yourself? Get out there and share what you know.
2. Start local and learn:
If you’ve had “do a TV segment” on your to-do list for a while you need to get cracking. But here’s something that will put you at ease – you don’t start with the Today Show. Start local. Think your local TV stations, or radio stations even. Those producers are looking for great segments and experts. Help them do their jobs and get great content out there.
3. Be of service:
Remember when you pitch media it’s not all about you. It’s not about your business or what you have to sell. Be of service to the audience even if they never buy from you. What can you give for free right now that will change someone’s life?
4. Be counterintuitive:
No one wants to watch a TV segment or read an article with tips they’ve already heard. How do you do it differently? What’s something that takes a commonly known tip and turns it on it’s head? Pitch that!
5. Be your own producer:
You’re at an advantage because you have a TV studio at your fingertips – your smartphone. That means you can and should be sharing tips and ideas to the world. And guess what? That content can be turned into pitches for the media.
For more ways to connect with the media and become a go-to media expert click here for my checklist. You’ll be on your way to doing TV and all other kinds of media in no time.
Photo © IxMaster / Depositphotos
See also: How to Get Media Attention for Your Organizing Business by Natalie Conrad