Why Social Commitment Is Great In Business
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Kate K.F from BornWild Adventures recently shared the strategies she followed to grow her business with a small marketing budget. Her How We Give page caught my eye, so I asked her why she demonstrates social commitment in that way, how she chose what causes to support, and how it has benefited her business. She’s returned today with her answers to those questions.
My passion to help wild animals was the reason why I started my adventure travel business. I loved to travel, dreaming of far away lands and wanting to explore the world to its fullest. However, starting my travel business was created from the desire to use adventure travel as a vehicle to support wild animal conservation.
6 years ago, I started to create my own adventures which included wildlife based trips, global adventures as well as giving a portion of my profits to help wild animal organizations too. To date, BornWild has helped over 20 wild animal projects and counting.
Aside from supporting conservation, I have two other conscious missions: Cutting down on single use plastic on all of our adventures and offering our travelers the opportunity to offset their carbon emissions when they fly with us.
From a business perspective, the world is becoming more proactive in traveling consciously and wanting to do good for the planet. More and more travelers are requesting eco-friendly, sustainable and conservation based trips and adventures. It’s a preference that has become hugely popular, which I think is really positive. I want to keep on that trajectory and enhance it.
Being socially committed not only gives your brand kudos and credibility but it helps people understand how dedicated you are to being compassionate about the planet and people within it. People buying your product feel good about purchasing with you and that they are contributing to a bigger change, and quite rightly so.
Here is how we incorporated conservation through our trips. We started by creating adventures in support of our chosen wild animal organizations. Our first adventure was our ‘Wild Route to Freedom Scottish trip’ where we supported the Whale and Dolphin Conservation. We had exclusive talks, events and experiences only available through them which was really unique for this adventure.
Our other big adventure is called the African Lion Safari, where we have developed one of the most extraordinary experiences that bridges Lion Conservation with adventure travel. It’s a groundbreaking adventure because it’s the only African Lion Safari on the market.
Social commitment has really benefited my business because it has created a positive tilt on what I offer. People feel good booking our trips but it also gives them an opportunity to learn and do more for wild animals with the resources, connections and support we offer during and after our adventures.
More than anything, It’s a chance to really make a positive change through my business and I embrace that with every opportunity.
Here are some tips if you would like to do it for your business:
- Get clear on which causes you are really passionate about.
- Figure out ways of working together with your chosen organization. (This could include something as simple as donating to them, but getting a mention in return. You might like to collaborate on an event together or a project and donate a certain percentage. Or maybe design an initiative for your business which has your brand name on it).
- Connect with the causes and remember to follow up a few times before moving onto the next.
- Make sure that if you are donating or supporting a charity, they support you in return and help get some more eyes on your business.
- Make sure you support credible organizations that actually do good and not just say they do.
Please share with me how you have demonstrated social commitment through your business.
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