I know professional organizers who don’t use social media at all, seeing it as nothing more than a time suck. Since they coach clients on making the best use of their time and space, they feel it would be counter-productive or even hypocritical for them to maintain a social media presence.
I don’t dispute that social media can be time-consuming, but with the right tools and a good plan, the results you can generate will be well worth it.
Question #4: What is your best tip or tool for time management and social media?
“At best, you should spend a minimum amount of time on social media each day – just enough to keep your army of followers engaged and growing.”
Kevin J. Donaldson
- Use tools such as HootSuite, Buffer, or the Facebook scheduler to post content throughout the day, even when you’re busy with clients.
- Don’t try to be active on too many social media sites. Be selective.
- Notice who is doing social media well, and learn what you can from them.
- Outsource some or all of your social media tasks.
- If you schedule social media posts in advance, be alert to events that might render any of them inappropriate, and reschedule them or remove them from the queue.
- Create an editorial calendar so you can plan your social media posts in advance rather than flying by the seat of your pants.
- Check in regularly so you can engage with other users. This is especially important if you use a separate tool to schedule your posts.
This is the fourth in a mini-series featuring discussion highlights from Professional Organizers in Canada’s Halton-Peel Chapter Professional Development Day for 2016. Previous posts covered these questions:
- Which social media platforms are working best for you?
- What type of social media posts have been most successful for you?
- How have you successfully built relationships on social media?
Tomorrow we will wrap up the Social Media Mini-Series with things to avoid when using social media.
Photo © vilman – Fotolia.com