How to Create Successful Social Media Posts
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Yesterday, I kicked off this mini-series with an overview of the best social media platforms for professional organizers, based on a discussion at the recent PD Day hosted by the Halton-Peel Chapter of POC.
Let’s continue today with some of the ways the workshop attendees have achieved results from their social media marketing activities.
Question #2: What type of social media posts have been most successful for you?
- Speak directly to the people in your target market.
- Draw them in with valuable, relevant information related to your specialty, such as kids and families or downsizing.
- Ask a question to generate discussion.
- Use keywords and/or hashtags to get found in searches.
- Link to your website or other social media profile.
“While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”
Popular content types include:
- Your personal achievements
- Quotes with pictures
- Reposted content from people who attract a lot of attention
- Before and after photos
Measure the performance of each post to see what is and isn’t working in terms of getting people to the next step in your sales funnel. There are a number of tools available for this, including:
- Google Analytics
- Facebook Insights
- Twitter Analytics
- Neatly (paid service for multiple platforms; free trial available)
- Iconosquare (paid service for Instagram; free trial available)
- Tailwind (paid service for Pinterest; free trial available)
Be sure to come back tomorrow to discover how to successfully build relationships on social media.
Photo © vilman – Fotolia.com