How to Create Successful Social Media Posts

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What type of social media posts are most successful?
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Yesterday, I kicked off this mini-series with an overview of the best social media platforms for professional organizers, based on a discussion at the recent PD Day hosted by the Halton-Peel Chapter of POC.

Let’s continue today with some of the ways the workshop attendees have achieved results from their social media marketing activities.

Question #2: What type of social media posts have been most successful for you?

  1. Speak directly to the people in your target market.
  2. Draw them in with valuable, relevant information related to your specialty, such as kids and families or downsizing.
  3. Ask a question to generate discussion.
  4. Use keywords and/or hashtags to get found in searches.
  5. Link to your website or other social media profile.

“While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”

David Brier

Popular content types include:

  • Your personal achievements
  • Quotes with pictures
  • Reposted content from people who attract a lot of attention
  • Before and after photos
  • Videos

Measure the performance of each post to see what is and isn’t working in terms of getting people to the next step in your sales funnel. There are a number of tools available for this, including:

Be sure to come back tomorrow to discover how to successfully build relationships on social media.

Photo © vilman – Fotolia.com

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Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

14 Comments

  1. Avatar Jill Robson on April 30, 2016 at 7:32 am

    I am always looking for ways to write better posts, and to get interaction with my audience. I love blog posts that give you step by step and pertinent information, information that makes you think about what you are doing, and how you can improve. Great post, Janet.

    • Avatar Janet Barclay on April 30, 2016 at 8:47 am

      Thanks, Jill – I’m glad you found it helpful! It was great to see Sam and Emilio from your Chapter at the PD Day.

  2. Avatar Linda Samuels on April 30, 2016 at 9:23 am

    I love how you always provide so much value in the posts that your write. You sure do what you “preach,” and know your audience. Thank you.

    You mentioned about using keywords or hashtags in posts. I definitely use keywords and often link those to other posts or articles on the same topic. But I’ve never used hashtags in a post. Instead I use them on Twitter, Google+ etc… Can you explain more about using hashtags in posts?

    • Avatar Janet Barclay on April 30, 2016 at 9:45 am

      You’ve got it right, Linda – I was actually talking about using hashtags in social media posts.

  3. Avatar Sabrina Quairoli on April 30, 2016 at 9:41 am

    Great tips, Janet! One more thing, don’t forget to share your services in a subtle way. Not often, once a month is fine so people know what you offer. It helps associate your services with your brand on social media. Thanks for sharing.

    • Avatar Janet Barclay on April 30, 2016 at 9:48 am

      That’s a great point, Sabrina! Sometimes we’re so afraid of being one of those people who do nothing but self-promote that we don’t do it at all! It’s frustrating to realize that some of your loyal followers don’t even know what you do.

  4. Avatar Sarah Soboleski on April 30, 2016 at 1:56 pm

    Thanks for another informative post, Janet. I might have to check out that Instagram analytics program. That’s a social media platform I’ve been working on more.

    • Avatar Janet Barclay on May 1, 2016 at 6:50 am

      If you do, I’d love to know what you think of it.

  5. Avatar Nancy Haworth on May 3, 2016 at 2:43 pm

    Thank you for the great information, Janet. I will definitely use these tips as I create my business’ social media messages.

  6. Avatar Andi Willis on May 3, 2016 at 5:14 pm

    Great info as always, Janet. I feel like I need to do better about including personal experiences in my social media posts. Thanks for the push!

    • Avatar Janet Barclay on May 4, 2016 at 9:24 am

      I probably don’t do it as often as I should either. A little on Facebook, but hardly at all anywhere else. It’s good to show the “human” side of our businesses!

  7. Avatar Alexandra Marks on May 4, 2016 at 3:51 am

    Headlines are very important, it would be interesting to see how many people open some article just based on the headline

    • Avatar Janet Barclay on May 4, 2016 at 9:30 am

      I like to tweet my blog posts a few different ways, sometimes with the post title and other times with something about the post, which makes it more engaging, in my opinion.

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