Managing Email Marketing Campaigns With Excel

For most people I know, email marketing looks something like this: Signed up for an email service? Check. Opt-in form added to website? Check. List segmented so you can target messages to specific subscribers? Wait, what? If you’ve heard that you need to be doing this but have no idea how to start, you’re going to love this post from Angela…

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12 Awesome Online Tools and Apps for Digital Marketers

As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the…

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Merging Old School Marketing With the Electronic Age

  There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly uncovers some “old school” marketing…

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What type of lead magnets convert the best?

As an online entrepreneur, you’ll quickly learn that there are tons of advertisements, social media posts and videos pulling the attention of your potential audience. In order to grab them, you have to make sure you attract them with quality content and valuable information. One of the best ways to attract and maintain the attention of your audience is through…

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Websites for Health Coaches

It’s been a while since I shared any of my website projects with you, but it’s not because I haven’t been busy at work! Although I’m best known for creating websites for professional organizers, I work with a wide range of solopreneurs. Over the past couple of years, I’ve designed websites for three women from the health and wellness industry, which…

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How to use inbound marketing and SEO to attract the right clients

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter PD Day earlier this year, and knew…

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Why Email Marketing is Still Relevant… and Effective

In 1998, Meg Ryan and Tom Hanks celebrated the current technology of the time by emailing each other back and forth. From there, comedy and romance ensued in the ever-popular movie “You’ve Got Mail”. Now if this scenario happened today, this movie probably wouldn’t exist because of the inundation of emails we receive everyday (notwithstanding that chat rooms have been…

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How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult aspects of being a solopreneur…

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