How to Market Your Organizing Business on a Shoestring Budget

The idea of marketing your organizing business can be a daunting prospect, especially for small businesses with limited budgets. When funds are limited, marketing budgets are often the first thing that gets cut. What if I told you that marketing does not have to be a costly process, and that you can still lay the foundations for finding new clients…

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How to Make Organization Fun to Earn More Clients

Although many of your clients probably like the idea of spending time in a well-organized home or office, they likely resist the thought of organizing the space to get it to that point. People don’t often think of organizing as an enjoyable activity — especially if it involves decluttering. According to a 2014 Listia survey, 80 percent of respondents would…

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How to Optimize E-Newsletter Content to Retain Clients

One of my most popular guest bloggers last year was productivity blogger Kayla Matthews, so I’m happy to welcome her back today with some great tips to help you optimize your newsletter content and get the most out of your email marketing. You’ve probably read about how to make your e-newsletter catch people’s attention initially, but what about actively working…

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Managing Email Marketing Campaigns With Excel

For most people I know, email marketing looks something like this: Signed up for an email service? Check. Opt-in form added to website? Check. List segmented so you can target messages to specific subscribers? Wait, what? If you’ve heard that you need to be doing this but have no idea how to start, you’re going to love this post from Angela…

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12 Awesome Online Tools and Apps for Digital Marketers

As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the…

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Merging Old School Marketing With the Electronic Age

There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly uncovers some “old school” marketing tactics…

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What type of lead magnets convert the best?

As an online entrepreneur, you’ll quickly learn that there are tons of advertisements, social media posts and videos pulling the attention of your potential audience. In order to grab them, you have to make sure you attract them with quality content and valuable information. One of the best ways to attract and maintain the attention of your audience is through…

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Websites for Health Coaches

It’s been a while since I shared any of my website projects with you, but it’s not because I haven’t been busy at work! Although I’m best known for creating websites for professional organizers, I work with a wide range of solopreneurs. Over the past couple of years, I’ve designed websites for three women from the health and wellness industry, which…

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