How to use Reddit to promote your business

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Developed a little more than a decade ago, Reddit is today the vastest network for user-generated content. As of June 2016, Reddit boasted 234 million unique users in almost 12,000 active communities.

But before you jump on this opportunity, be aware that the Reddit community is a particular lot. Most Redditers are male, aged 18-29, and avid Internet users. They hate spammers and people who try to use their communities for advertising brand products.

If you’re caught shamelessly marketing your brand, they won’t hesitate to ban your profile, or your entire domain from Reddit. And that could be a huge problem for your brand.

Still, many brands like Redbull or Xbox try their luck on this network because of its sheer potential.

Before making your first move on Reddit, have a look at these 5 tips to help you use Reddit for promoting your business.

1. Get to know the users of Reddit

Create a profile that looks genuine and start observing what’s happening in subreddits which are most relevant to your brand. Listen to the conversation to learn more about users who are engaged in topics where you could contribute.

This study showed that almost a half of Redditers identify as liberal. 39% of them are moderate, and only 13% consider themselves conservative.

On average, a Reddit user will spend more than 13 minutes browsing the website. This is a clear sign that these users are highly engaged with the content of the platform and could be highly receptive to your branded communications.

If this group falls into your target audience, Reddit is a top pick for your marketing strategy.

2. Create a genuine profile

To avoid raising any suspicion about your marketing-oriented presence on the network, you need a profile that looks and feels real. If a Redditer has an inkling that you might be a marketer, they won’t hesitate to screen your posting history to check whether you’re there to promote your business.

That’s why you need to be smart about it and avoid being overly promotional in your posts. Marketers use a 1 to 10 ratio for a reason.

Be present in different subreddits and engage with these communities. When sharing content, link to various sites and keep it high quality. This is how you can amass “karma” points – make sure to have at least a few hundred of those before posting branded content.

Be patient and wait a couple of weeks before posting. You’re here to add value to the community, so be clear about it and try your luck.

3. Posting on Reddit – the essentials

Now that you’re ready to post, you can choose from two different types of posts on Reddit:

  • link posts – these direct users to an external site;
  • text posts – posts which are hosted on Reddit.

If you’d like to improve traffic to your website, link posts are a top pick. But if you’re here for link building or because you’d like to boost your brand, you should go for text posts.

If you choose text posts, make sure that you’re submitting them to the right subreddits. Keep your content as relevant as possible. Include a lot of insight and strive to educate users about your topic. Keep it interesting and link to many different resources.

4. Choose the right subreddit

When it comes to choosing the subreddit for your posts, there are basically two options.

You can go for a niche subreddit with a small number of highly engaged users. The main advantage of this subreddit type is that its users are relatively easy to convert.

But you can also post to large subreddits which attracts hundreds or thousands of users. You’re not likely to score many conversions here, but you’re bound to get more traffic.

5. Avoid getting banned

Reddit community easily bans users who look like marketers or spammers.

Avoid getting banned by following these tips:

  • Don’t be overly promotional
  • Submit links to many other websites
  • Avoid submitting the same comment to different subreddits
  • Never ask for upvotes
  • Don’t share sensitive information or illegal content.

What if Reddit isn’t available in your country?

Users of Reddit come from 217 different countries.

But that doesn’t mean Reddit is available everywhere. If you hail from China, you might be struggling with restricted access.

The best solution to this problem is a reliable VPN. Be sure to check out some VPN reviews to choose a service that suits your needs and helps to easily access Reddit.

Key takeaway

Reddit is a very attractive network for marketers looking to engage specific groups of users. Use these six tips to make the most out of Reddit for your brand and attract plenty of new users to your website.

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James Pointon is a marketing specialist and content creator who finds great pleasure in finding new and unorthodox ways of promoting brands in the Internet. Currently, James is supporting OpenAgent – experts in the real estate market.

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  1. Avatar Guy Siverson on November 29, 2016 at 6:39 pm

    I’ve tried to use Reddit before but never had to much luck. However, your post gives me a desire to try it again. As it relates to commercial concerns… if I promote articles that are informative but tied to my brand is that considered being Spammy to the world of Reddit? My other thought was to share articles where my comments had been approved on other peoples sites. Thoughts?

    • Avatar James Pointon on December 1, 2016 at 2:12 am

      Hello Guy!

      Thank you for your comment.

      To answer your questions: I would say that promoting articles isn’t a good idea unless you have been on Reddit for quite some time and have accumulated at least some “karma” points. If you get on Reddit, write a few comments and then start adding articles (even if they are useful) that promote / link directly to your brand – you are bound to be considered a spammer.

      Sharing articles with your comments sounds like a much better plan, provided they are full of useful information and flow well with the topic of the thread / subreddit where you want to share them. I would actually start with these + some normal activity like commenting before moving on to sharing your own articles.

      The most important takeaway with Reddit would probably be: don’t rush things. Being overly promotional, especially at the beginning is a sure way to get banned.

      • Avatar Janet Barclay on December 1, 2016 at 6:29 am

        Thanks for sharing your knowledge about Reddit, James, both in your informative article and your reply to Guy’s comment.

  2. Avatar Sabrina Quairoli on December 1, 2016 at 8:27 pm

    This is great information. When I started on Reddit, it was quite confusing. I found it was just not my platform. But, with your tips, I think I may try it again. Thanks for sharing.

    • Avatar James Pointon on December 2, 2016 at 4:35 am

      Hello Sabrina,

      Thank you for being here with us!

      Yes, Reddit is very confusing and its design makes it look kind of chaotic. Plus, they really have strict rules against spammers and since they are quite a tight–knit community they tend to report marketers.

      But, if you are careful, patient, not overly promotional and you stick to some rules – like 1 to 10 ratio – you should be fine.

      Good luck boosting your business on Reddit 🙂

  3. Avatar Megan Branett on May 10, 2017 at 6:57 am

    Hey James, Very nice article man. I am a fresher at Reddit and found it really confusing before I stumbled upon your blog may be because of its interface. I don’t know why but whatever I post here It got rejected even after choosing the relevant subreddit. Do you anything that enlighten the guidelines of posting a link on Reddit?

  4. Avatar Artur on January 15, 2020 at 4:37 am

    These tips are really good, but it’s so hard to get in hot.

  5. Avatar Avijit Palit on August 17, 2020 at 1:18 pm

    Great article but some confusion though. How to submit a link on subreddit because there is almost no subreddits that allow link post to my site.

  6. Avatar Codeaxia Digital Solutions on May 11, 2021 at 5:28 am

    Thanks for sharing and this reddit promotion information…

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