Visual marketing is hotter than ever!
It seems that every week I learn about a new tool for creating your own visuals, updates to existing tools, or additional sources of images. Let’s check some of them out!
Two of the resources named as my favorite visual content marketing tools have new features.
I tried Pablo when it came out earlier this year, and I loved how quickly and easily I could add text and my logo to a photo. Now it’s even better!
If you use the Buffer extension, you can highlight any text on a web page and select “create image with Pablo.” It will then open up Pablo with the text added to a photo. You can choose a different photo or upload one of your own, change the font style, size and/or color, and add your logo if you wish. Then you just click to add it to your Buffer queue!
Here’s one I created while sharing a post from Liana George’s blog on Twitter:
Pablo’s functionality was recently expanded to create the perfect size images for Twitter, Facebook, Instagram and Pinterest, and the ability to post them to Twitter, Facebook, Pinterest or Buffer.
If you haven’t yet checked it out, or you didn’t like Pablo 1.0, go ahead and give it a try!
The Canva dashboard has been updated so the design templates and the images you’ve already created are all on one page, making it easier to navigate.
Canva for Work is now available as well, with features such as the ability to upload your own fonts, easily resize your designs, download with a transparent background, and create brand kits and templates for your business.
There is a price tag attached – $12.95 per month, or $9.95 if you pay yearly. A 30-day free trial is available, but you’re required to enter your credit card and remember to cancel before your trial period is up, which is a deal-breaker for a lot of people (including me).
I was offered a free premium Visme account so I could try all of the features of this “simple, drag-and-drop, presentation and data visualization software.”
They provide a generous assortment of templates for creating presentations, infographics, and banner ads, but they’re almost too specific for me. If I’m going to replace the logo, text and colors on a predesigned banner ad, why not just start from scratch?
You can also start from a blank image with custom dimensions. There are no templates for Facebook or other social media sites, so you need to know the appropriate sizes to use. As these change from time to time, you may wish to bookmark Hubspot’s Guide to Social Media Image Sizes, which is continuously updated, whether you’re using Visme or another tool.
To be honest, Visme seems like a very powerful tool, with even more features than Canva, but I simply haven’t had the patience to learn how to use it.
If you want an infographic but you don’t have the creativity or time to create your own, check out Visually. Their custom work may be cost-prohibitive for most solopreneurs, but they have a Gallery of visual content that’s been created and uploaded by members of their community which you are free to use. Some of them have spelling errors or are just plain ugly, so choose carefully!
Here’s one I think you’ll like:
This site isn’t actually new, but I haven’t mentioned it before on this blog (though I have used several infographics from the Community Gallery).
Stock Photos and Other Images
The sources listed in Where to get photos for your blog are still the ones I use most often, but here are some others for you to explore.
Dreamstime offers monthly subscriptions which allow you to download a specific number of images per month. Unused downloads are carried over, but for more flexibility, you can opt for credit packages, which are good for up to a year.
They also have a selection of free photos you can use – and who doesn’t like free stuff?
Hubspot offers tons of great freebies for online marketing, including a set of 75 stock photos. You don’t even have to give attribution!
You have to join their mailing list to get them, but their information is always so valuable, it’s worth it – if you can keep up with the reading. Of course, you can always unsubscribe if it’s too much.
PhotoPin isn’t really a source of images, but a tool for finding photos.
Start by entering a keyword or phrase in the search box and check off “Commercial” as the license type (if you’re using it on a business blog). A page will pop up – those are images you have to purchase. Just close that page and you’ll see a set of free photos that you’re allowed to use.
When you find one you like, click on “Get Photo” and you’ll see download links in a variety of sizes. You’ll also be provided with HTML code to copy and paste at the end of your blog post as attribution. It doesn’t get much easier than this!With so many tools at your disposal, there's no reason not to use visuals in your marketing!Click To Tweet
More Free Images
I tend to refer to the same photo sources all the time, whether paid or free sites. There are plenty of others out there, but I’m not comfortable sharing resources I haven’t tried myself.
I was therefore thrilled to learn that StockPhotoSecrets had curated a collection of the best free stock photo sites. This isn’t just a listing either; each site is rated on a scale of 1-10 with an explanation of how the rating was arrived at.
If you’re not using visual marketing in your business, what are you waiting for?
If you are, what are your favorite tools and resources?
Post updated September 20, 2018.