My favorite visual content marketing tools

Traditionally, when we hear the phrase “content marketing,” we think of sharing facts and figures with our target audience. However, the digital landscape has evolved over the last few years, and simply posting tips and articles isn’t going to capture and hold the attention of the average Internet user. The importance of incorporating visuals into your content marketing is illustrated in the following infographic:

 

Infographic from Digital Marketing Philippines

(See how I did that? 😉 )

Don’t worry – you don’t have to hire a graphic designer to present exciting visuals.Click To Tweet

Many people are happy to allow you to republish their visual content, as long as you do so according to their guidelines, as I’ve done with the above infographic.

There are also a number of tools you can use to create your own. I haven’t yet tried my hand at developing elaborate infographics, so for this post I’m going to describe a few tools I’ve used for creating photos with quotes.

1.   Photoshop Elements

I began using this software several years ago for editing and organizing digital photos, so it was easy for me to apply my acquired skills to creating many of the visuals which appear here on Your Organizing Business, including this one:

There are plenty of resources out there in the cloud that can help the small business owner or enterprising freelancer run with the big dogs. ~ John Terra
Although Photoshop Elements is much cheaper and easier to learn than the more advanced Photoshop program, if you only want to add text to photos, it’s probably more than you really need.

2.   QuotesCover

This is a handy tool for quickly putting stylized text on a picture you can use on your blog, social media profile, or elsewhere. To start, you choose a quote or proverb from their library (there’s even a search tool to help you find just the right one) or enter your own, select the desired size and shape, and upload your background photo. You can then play with the various tools to adjust the fonts, colors, and other settings until you’re happy with the result, download it, and use it wherever you like.

Here’s one of the images I created with QuotesCover:

Every company’s greatest assets are its customers, because without customers there is no company. ~ Michael LeBoeuf

3.   Canva

Canva is probably the most popular free visual design tool out there right now. It offers templates for blogs, social media posts, social media and email headers, and much more. With loads of layouts, fonts, and graphics to choose from, it’s really quite amazing.

If you don’t have just the right photo for your project, you can use one of theirs for only $1.00, which is less than you’d pay at many stock photo sites – plus you don’t have to go to the trouble of logging into the photo site, choosing an image, downloading it to your computer, then uploading it to Canva. That’s money well spent, in my books. Just make sure you give attribution as required, as you should with all stock photos.

I’ve used Canva to create many of the images on this blog, but since none of them include quotes, I’ll share one I created for one of my clients:

Autumn is the perfect time to take account of what we’ve done, what we didn’t do, and what we’d like to do next year. ~Author unknown

 

The biggest downside to Canva is that it’s so much fun, you’ll want to play with it all day!Click To Tweet

4.   Pablo

Pablo is a new tool to help you “design engaging images for your social media posts in under 30 seconds.” Developed by the folks at Buffer, you simply copy and paste (or type in) a quote or other text, select a font (including size, color, and formatting), and either select one of the photos provided or upload one of your own. You can even add your logo quite easily, which is great for branding, especially if the image will be displayed somewhere other than on your own website.

I tried it out so I could include it in this post, and here’s what I came up with, fairly quickly:

A picture can tell a thousand words, but a few words can change its story. ~ Sebastyne Young
There are many other tools you can use, and with the rising popularity of visual marketing, I’m sure we’ll be seeing even more in the days to come.

What’s your favorite visual marketing tool?

A former professional organizer, I’m now a web designer and Certified Digital Business Consultant. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

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Comments

  1. I’m a Canva user… fascinating to see that stat about 93% of human communication is non-verbal. I think I get the most comments and shares from my humor posts, which almost always have an image.

    • I remember learning about non-verbal communication in psychology and customer service courses. It’s why it’s harder to read someone when talking to them on the phone, and even harder by email or online – we don’t have those visual cues that let us know whether they’re truly angry or just making a joke.

      I still see some blogs where they NEVER add images to their posts, and I wonder if they realize what they might be missing?

  2. Agreed! Visuals are VERY effective, and Pinterest is one of my biggest traffic sources. I personally use PicMonkey to create my graphics, and I absolutely love it. It’s easy to use, has a free version, a really inexpensive paid version and is always adding new stuff.

  3. Initially reading this I was feeling a little discouraged thinking of my marketing budget by having to hire a graphic designer. So thanks for stating that it wasn’t necessary and then posting the media that the average layman can use themselves. I am a Canva user and find it very user friendly. Thanks.

  4. I’ve only recently started using Canva. Plan to use it lots more! I take my own photos, and subscribe to Dreamstime, but will check out the $1 Canva photos and your other recommendations. Thanks, Janet!

  5. I have been using picmonkey from the beginning of my business and I love it. I am going to upgrade this year to a paid account this, for the price I think it will be well worth it. I also use Quozio for quotes, but the backgrounds are limited.

  6. You are definitely correct about visuals being key to success! We are a VERY visual society and I have to remember that since I tend to be wordy. Having great pictures and infographics makes a huge difference when it comes to engaging your audience and gaining more followers!

  7. Photoshop is definitely my favorite visual tool, but nowadays there are many different options according to the look of our ideas. I totally agree that there are variety of quick and easy tools like canva that will help everyone in need.

    • Lately I have found myself moving away from Canva, because I find it hard to position things exactly the way I want, and the time I spend fighting with it negates the time I save using their layouts. Maybe it’s time to give PicMonkey a try!

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