Traditionally, when we hear the phrase “content marketing,” we think of sharing facts and figures with our target audience. However, the digital landscape has evolved over the last few years, and simply posting tips and articles isn’t going to capture and hold the attention of the average Internet user. The importance of incorporating visuals into your content marketing is illustrated in the following infographic:
Infographic from Digital Marketing Philippines
(See how I did that? 😉 )Don’t worry – you don’t have to hire a graphic designer to present exciting visuals.Click To Tweet
Many people are happy to allow you to republish their visual content, as long as you do so according to their guidelines, as I’ve done with the above infographic.
There are also a number of tools you can use to create your own. I haven’t yet tried my hand at developing elaborate infographics, so for this post I’m going to describe a few tools I’ve used for creating photos with quotes.
I began using this software several years ago for editing and organizing digital photos, so it was easy for me to apply my acquired skills to creating many of the visuals which appear here on Your Organizing Business, including this one:
Although Photoshop Elements is much cheaper and easier to learn than the more advanced Photoshop program, if you only want to add text to photos, it’s probably more than you really need.
This is a handy tool for quickly putting stylized text on a picture you can use on your blog, social media profile, or elsewhere. To start, you choose a quote or proverb from their library (there’s even a search tool to help you find just the right one) or enter your own, select the desired size and shape, and upload your background photo. You can then play with the various tools to adjust the fonts, colors, and other settings until you’re happy with the result, download it, and use it wherever you like.
Here’s one of the images I created with QuotesCover:
Canva is probably the most popular free visual design tool out there right now. It offers templates for blogs, social media posts, social media and email headers, and much more. With loads of layouts, fonts, and graphics to choose from, it’s really quite amazing.
If you don’t have just the right photo for your project, you can use one of theirs for only $1.00, which is less than you’d pay at many stock photo sites – plus you don’t have to go to the trouble of logging into the photo site, choosing an image, downloading it to your computer, then uploading it to Canva. That’s money well spent, in my books. Just make sure you give attribution as required, as you should with all stock photos.
I’ve used Canva to create many of the images on this blog, but since none of them include quotes, I’ll share one I created for one of my clients:
The biggest downside to Canva is that it’s so much fun, you’ll want to play with it all day!Click To Tweet
Pablo is a new tool to help you “design engaging images for your social media posts in under 30 seconds.” Developed by the folks at Buffer, you simply copy and paste (or type in) a quote or other text, select a font (including size, color, and formatting), and either select one of the photos provided or upload one of your own. You can even add your logo quite easily, which is great for branding, especially if the image will be displayed somewhere other than on your own website.
I tried it out so I could include it in this post, and here’s what I came up with, fairly quickly:
There are many other tools you can use, and with the rising popularity of visual marketing, I’m sure we’ll be seeing even more in the days to come.
What’s your favorite visual marketing tool?