Does your website save you and your clients valuable time?
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It’s no secret that a website is an important marketing tool. Even small businesses who only serve local customers are increasingly finding a home on the Internet. But did you know your website can also be a time management tool? Let’s look at a few ways that your website can help you and your clients save valuable time.
Unlike a printed flyer or brochure, there is no limit to the amount of information you can include on your website. As long as it is well-written and easy-to-navigate, your website can answer the questions asked by your typical client, facilitating more efficient communication. By educating prospective clients about your services before they call you or send you an email, by the time they contact you, they are already on their way to doing business with you. As a result, you’ll spend less time repeating the same information day after day, and you’ll be able to move the sales process along more quickly.
A popular method of displaying this type of information is to set up a Frequently Asked Questions (FAQ) section or page. Website visitors appreciate this format because it allows them to go straight to the questions they have in mind and find the answers quickly and easily. You can even refer clients and prospects to specific FAQ’s on your website.
Learn more: Tie your website together with an FAQ page
You can also streamline your sales process with the use of a contact form on your website that includes questions such as “Where did you hear about us?” as well as any information you will require before you can provide a quote.
Learn more: How to Create an Effective Contact Page.
Online Appointment Calendar
Depending on your clients’ comfort level with technology, and on the nature of your business, you may benefit from the use of an online appointment scheduler. I’ve been using Acuity Scheduling for several years and my only regret is that I didn’t do it much sooner!
You may wish to have your flyers, brochures, or other materials available as downloads in PDF format. This will not only be a benefit to your website visitors, but will allow you to print out any items you may occasionally need when you are away from your office.
Other Time-Saving Ideas
The less time you spend on routine communication, the more you can focus on service delivery and developing business relationships.
How else might your website save time for you or your clients?
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