Why Social Media?
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When it comes to social media, I’ve noticed that some professional organizers avoid it like the plague, others embrace it wholeheartedly, and most fall somewhere in between. Helena Alkhas views social media as an important tool for her organizing business, and I’ve invited her here today to explain why.
I have truly fallen in love with social media. I enjoy the learning, the understanding of how society has changed, the relationships that develop from it, and the connections I’ve created with fans that follow my posts on the channels I use.
When many of my colleagues approach me, two of their biggest concerns in regards to social media relate to time and if I get clients from it. They fear that using social media is very time- consuming and doesn’t bring them any tangible return in the form of clients/work.
Our society has undergone a major transformation and there are some impressive numbers to prove how social media permeates society’s daily life.
One area that has been greatly affected by the use of the web and social media was marketing and how companies communicate their message to the public, hoping to convert them into consumers.
In the past, Marketing would be something only larger companies would be able to afford, and they would use a model where a need was created and they’d make us aware of the product (new need) where we buy/consume it.
Entire campaigns would be developed and we would be “bombarded” by it in several forms:
- printed in our monthly magazine subscriptions
- aired during the commercial breaks of our favorite TV shows and radio programs
- placed in the supermarket aisles
- samples in stores
However, with the growth of social media, among other things, consumers started publicly sharing their likes and dislikes and this develops two-fold:
- A testimonial from a friend/real person is much more powerful than a paid message brought out by the company itself, and
- As we tend to hang out with like-minded people, our friends will see what we like and be more inclined to try it and hopefully like it. Just as we often make friends through friends, the same applies to brands we like.
This may seem like a new scenario, but in fact is just a replication of how we build our relationships: through time and in several forms of contact. And this is exactly what social media is all about: relationships being built through time. So, when we think of social media, we should in reality think about relationships with those that like our services.
This brings me to a very important part of relationship-building, which is authenticity. Like in all relationships, in social media channels where you represent your service, the more authentic you are, the more successful you’ll be, because you will be attracting the “perfect match” to your service and it will resonate with those following you. Using your authentic voice will create a genuine relationship with your public and this can lead to conversion from fans into customers down the road.
With this new perspective we can see that investing the time on creating relationships with the public through social media is actually a way of marketing yourself, and truth be said, marketing yourself and your company has never been as accessible as it is now, because all you need is the investment of your (precious) time and your social media and blogging accounts! And I believe this is wonderful news for small business owners like us; don’t you agree?
By now, I hope I’ve been able to briefly show you the changes in the scenario and how it favors you as a small business owner, but you may still be asking yourself “What’s in it for me? Why should I bother spending time, giving my best tips away if this doesn’t bring me paying clients?”
Well, the use of social media channels brings exposure to your company, to you and your products – this is free advertising. Secondly, by sharing your knowledge, you are in fact educating the public about it and, most importantly, you are establishing yourself as an authority in your area to a much broader audience than just your clients and your local community.
So, how can you make use of these tools to create exposure for your business, to promote your expertise and establish yourself as an authority in your area without spending hours a day on it?
- By selecting which one(s) best apply to you, or you feel most comfortable with
- By learning to use each of them
- By planning a social media calendar that is relevant to your type of organizing business – and of course,
- By scheduling time in your working hours to do it
It’s also important to keep in mind is that social media is not a magic potion; it does not happen overnight and, like anything we do successfully in life, requires lots of TLC. You didn’t build your friendships, relationships and business overnight, and the same applies here, because on the other end of the blog post there is a human being, just like us!
In my next posts we can see how each channel works and how to organize to make the best of each of them!