How to Write Blog Posts That Will Attract New Clients
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A blog can be a powerful addition to any marketing strategy. Not only do blog posts attract new attention to your business, but they also give you an opportunity to impress potential clients before they even reach out to you. Great blog posts drive website traffic, build trust with an audience and show clients that hiring you is worth their time.
As a professional organizer, you depend on new clients to do your work — but how do you convince them that you’re the right person to help them with their needs? The key might be to offer them help during your very first interaction. If you’re hoping to find new clients online, then a great first impression might start with an awesome blog post.
If you’re ready to impress new clients, read on. Here’s everything you need to know to begin using your blog to promote your organizing business.
Your Audience Is Unique
Before you can begin blogging, you need to define your audience and your purpose. Generally, your target audience should be the people you are most hoping to attract as clients.
If you specialize in helping businesses, parents or any other specific demographic, that is your target audience. If you aren’t sure who your audience is, ask yourself “Who have I helped in the past?” Do you notice any similarities, such as need, location or personality, between your past clients?
Once you know your audience, you can begin searching for your purpose. Ask yourself “What does my audience need?” and “How can I fill that need?” Usually, the answer to the second question should be two-fold — you can help your audience by supplying relevant and interesting information in your post, but you can also help them professionally when they decide to become your client.
To make your blog maximally effective, tailor the content you create to your unique audience and their requirements. Just as you might write a business email differently from a friendly text message, you want to write your blog posts in the most appropriate tone for the topic and your audience.
Your Knowledge Is Powerful
As an organizing consultant, you use your experience and expertise to help others. Though a blog is a little different from working directly with a client, it is essentially a different way of sharing your expertise.
When you write a blog post, consider how you can make your information useful. Can you provide tips the average person could implement? Do you have resources to recommend? Can you answer questions your audience might be curious about? Blog posts provide value to attract clients, so you want to make sure you’re giving your audience something they find useful.
You can also use blog posts to show off your skills and expertise as an organizer. By providing useful information, you establish yourself as an authority on the topic, making potential clients more likely to trust you.
Furthermore, by using your blog to address real-life organizational challenges you’ve resolved, you show that you’re a highly-capable consultant. Give examples from past projects, include before-and-after photos and emphasize how your business approaches an organizational problem.
Ideas Are Everywhere
Generating ideas is one of the trickiest parts of keeping a blog. Your posts need to be useful, entertaining and informative. However, they also have to provide something unique, especially if you’re going to be posting frequently.
At some point, it’s likely that you’ll run out of ideas for blog posts, thinking you’ve covered everything your clients could possibly need to know. Instead of giving up, remember that new ideas are everywhere.
For fresh ideas of what to cover, turn to the internet. You could use a tool to find search trends or scan through your news feed, looking for topics that are timely and potentially relevant to your audience. For example, if you notice articles about recent hurricanes, you might write a post about restoring order after a natural disaster.
Perhaps even more important than keeping track of the news is keeping track of industry trends. If you run out of ideas, check out blogs run by industry friends or competitors. Did they cover any topics you missed?
By keeping an open mind and actively searching for inspiration, you’ll never truly run out of ideas.
Connections Mean Everything
Once you’ve proofread your article and posted it on your website, you need to promote it online. Sharing your post on social media allows more people to come into contact with your work, so it’s a crucial part of attracting clients.
If your business already has a large social media following, simply share your post in a format that fits the platform. If you have a smaller following and are looking to grow, you may need to get more creative.
One way to meaningfully use connections to promote your posts is to collaborate with a fellow organizer or someone who has a larger following than you. If you get the opportunity to collaborate on a post, ask the other person to share it on their social media. This way, you make the most of both of your connections.
Building connections on social media can be difficult, but by posting often and thinking strategically, you can grow your audience and your client base.
As a professional organizer, you work to help people, and blogging acts as an extension of that work. By providing useful and unique information, you can show clients you’re ready to help them any way you can.
Photo Source: picography.co. Covered by the Creative Commons Zero license.
Kayla Matthews is the owner and editor of the self-improvement and efficiency blog, ProductivityTheory.com. Her work has appeared on Inc.com, Fast Company, Tiny Buddha and FinerMinds. To read more posts from Kayla, follow her on Facebook and Twitter.