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How to Write Blog Posts That Will Attract New Clients

write blog posts

A blog can be a powerful addition to any marketing strategy. Not only do blog posts attract new attention to your business, but they also give you an opportunity to impress potential clients before they even reach out to you. Great blog posts drive website traffic, build trust with an audience and show clients that hiring you is worth their time.

As a professional organizer, you depend on new clients to do your work — but how do you convince them that you’re the right person to help them with their needs? The key might be to offer them help during your very first interaction. If you’re hoping to find new clients online, then a great first impression might start with an awesome blog post.

If you’re ready to impress new clients, read on. Here’s everything you need to know to begin using your blog to promote your organizing business.

Your Audience Is Unique

Before you can begin blogging, you need to define your audience and your purpose. Generally, your target audience should be the people you are most hoping to attract as clients.

If you specialize in helping businesses, parents or any other specific demographic, that is your target audience. If you aren’t sure who your audience is, ask yourself “Who have I helped in the past?” Do you notice any similarities, such as need, location or personality, between your past clients?

Once you know your audience, you can begin searching for your purpose. Ask yourself “What does my audience need?” and “How can I fill that need?” Usually, the answer to the second question should be two-fold — you can help your audience by supplying relevant and interesting information in your post, but you can also help them professionally when they decide to become your client.

To make your blog maximally effective, tailor the content you create to your unique audience and their requirements. Just as you might write a business email differently from a friendly text message, you want to write your blog posts in the most appropriate tone for the topic and your audience.

Your Knowledge Is Powerful

As an organizing consultant, you use your experience and expertise to help others. Though a blog is a little different from working directly with a client, it is essentially a different way of sharing your expertise.

When you write a blog post, consider how you can make your information useful. Can you provide tips the average person could implement? Do you have resources to recommend? Can you answer questions your audience might be curious about? Blog posts provide value to attract clients, so you want to make sure you’re giving your audience something they find useful.

You can also use blog posts to show off your skills and expertise as an organizer. By providing useful information, you establish yourself as an authority on the topic, making potential clients more likely to trust you.

Furthermore, by using your blog to address real-life organizational challenges you’ve resolved, you show that you’re a highly-capable consultant. Give examples from past projects, include before-and-after photos and emphasize how your business approaches an organizational problem.

Great blog posts drive website traffic, build trust with an audience and show clients that hiring you is worth their time.Click To Tweet

Ideas Are Everywhere

Generating ideas is one of the trickiest parts of keeping a blog. Your posts need to be useful, entertaining and informative. However, they also have to provide something unique, especially if you’re going to be posting frequently.

At some point, it’s likely that you’ll run out of ideas for blog posts, thinking you’ve covered everything your clients could possibly need to know. Instead of giving up, remember that new ideas are everywhere.

For fresh ideas of what to cover, turn to the internet. You could use a tool to find search trends or scan through your news feed, looking for topics that are timely and potentially relevant to your audience. For example, if you notice articles about recent hurricanes, you might write a post about restoring order after a natural disaster.

Perhaps even more important than keeping track of the news is keeping track of industry trends. If you run out of ideas, check out blogs run by industry friends or competitors. Did they cover any topics you missed?

By keeping an open mind and actively searching for inspiration, you’ll never truly run out of ideas.

Connections Mean Everything

Once you’ve proofread your article and posted it on your website, you need to promote it online. Sharing your post on social media allows more people to come into contact with your work, so it’s a crucial part of attracting clients.

If your business already has a large social media following, simply share your post in a format that fits the platform. If you have a smaller following and are looking to grow, you may need to get more creative.

One way to meaningfully use connections to promote your posts is to collaborate with a fellow organizer or someone who has a larger following than you. If you get the opportunity to collaborate on a post, ask the other person to share it on their social media. This way, you make the most of both of your connections.

Building connections on social media can be difficult, but by posting often and thinking strategically, you can grow your audience and your client base.

As a professional organizer, you work to help people, and blogging acts as an extension of that work. By providing useful and unique information, you can show clients you’re ready to help them any way you can.

Photo Source: picography.co. Covered by the Creative Commons Zero license.

Kayla Matthews is the owner and editor of the self-improvement and efficiency blog, ProductivityTheory.com. Her work has appeared on Inc.com, Fast Company, Tiny Buddha and FinerMinds. To read more posts from Kayla, follow her on Facebook and Twitter.

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18 Comments

  1. Seana Turner on November 15, 2018 at 8:50 am

    This really can be a full time job. I know some professional organizers have stopped working in the field and run their business strictly online, monetizing their blogs. It is a balance when you are still working with clients. How to manage a blog without having it consume you, while still providing helpful information and elevating your brand. It is possible to hire someone, but then you lose some of the “personal” touch that social media thrives on. Thank you for all of these tips!

    • Janet on November 15, 2018 at 12:37 pm

      You’re so right, Seana! And if you use your blog strictly for marketing, it’s very tempting to let it slide when business is going well.

      • Janet on November 15, 2018 at 12:40 pm

        P.S. I’m sharing some time-saving tips for bloggers on my other blog very soon!

  2. Linda Samuels on November 19, 2018 at 7:37 am

    Blogging is a great way to stay connected to your audience and also to clarify your philosophy about organizing and life. While I haven’t monetized my blog, it has become a great marketing tool that has brought many diverse opportunities and benefits from new clients to interviews to meeting incredible people from all over the world. I also enjoy writing regularly, which shifts my daily experience because I’m more sensitive to what’s going on around me. And lastly, with so much sadness and challenge in the world, I believe in putting positive ideas and energy out there. The blog is another way to do that- to encourage, inspire, and share that we’re not alone with our struggles.

    • Janet Barclay on November 19, 2018 at 12:38 pm

      Linda, you’re doing a fabulous job with your blog, both in terms of content creation and reader engagement! It may not bring you direct income, but as long as it’s helping you connect with the right people, it’s serving your business. Great to know that it’s rewarding you personally too!

      • Linda Samuels on November 19, 2018 at 3:53 pm

        Thanks so much, Janet, for your words of kindness and support. I really appreciate that, especially coming from you. The blog community that you’ve created for POs has been a great venue for stimulating conversations on my blog and for my colleagues too. Thank YOU for the part you play in that.

  3. Shannon Gibson on November 19, 2018 at 9:02 am

    Coming up with new content on a regular basis, that’s useful, current and will capture the attention of your audience, is certainly a challenge. I’m fairly to new to blogging and I’m still learning to navigate through it. One of my struggles is trying not to overlap content, especially since there’s several magazines and blogs posted online daily. I always want my blogs to be unique, in some form or fashion. Great tips Janet!

    • Janet Barclay on November 19, 2018 at 12:40 pm

      The credit goes to Kayla for this one! She does a wonderful job of writing specifically for my readers. And you’re off to a great start with your blog, Shannon!

  4. Sabrina Quairoli on November 19, 2018 at 10:51 am

    After analyzing my audience and clients, I realized I was working primarily with several creatives in my organizing/admin service business. So, I make sure the images are appealing and attractive and use bullets for a quick read when writing my blogs.

    • Janet Barclay on November 19, 2018 at 12:42 pm

      I think bullet points are welcomed by most types of readers. People are simply too rushed these days to sit and read long paragraphs!

  5. Kathleen MacAinsh on November 21, 2018 at 9:38 am

    Got some great ideas on coming up with topics to blog about from this article. Thank you!

  6. Kami on December 5, 2018 at 4:45 am

    very nice and informative … thanks

  7. Adriana Tilson on January 6, 2019 at 12:24 pm

    Do you please tell me about write a Seo friendly Article .I have pet related blog

  8. Janet Barclay on January 8, 2019 at 11:25 am

    That’s a pretty big topic, Adriana, but if you enter “seo basics” in the search box at the top of this page, I’m sure you’ll find some helpful tips.

  9. Christian on January 27, 2019 at 6:57 am

    Great article. Properly knowing your customers and their needs is an important first step that’s often not properly addressed. Something I would add – a bit of keyword optimization can go a long way in terms of getting in front of your target audience.

    • Janet Barclay on January 27, 2019 at 1:14 pm

      That’s an excellent point, Christian. Hopefully writing about specific topics that will interest them will be a good start to using the right keywords.

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