Over the past few weeks, I’ve been guiding you through the process of Planning a Website the Organized Way.
Your next task is to look for websites that you like and identify why they appeal to you.
To stand out from your competition, gather ideas from a wide variety of small and large business websites. You might be surprised by what you find!
Hubspot recently published a list of elements to consider during this activity:
- Use of imagery
- Use of video
- Use of colors
- Use and sizing of fonts
- Logo placement
- CTA (call to action) placement
- Responsive design
- Social media links
- Search box
- Menu bars
- Box design
Read Making Changes to Your Website? Draw Inspiration From These 13 Web Designs to see how HubSpot went about this exercise.
You should be able to produce a list of at least three websites, complete with notes about each. Create a second list of websites that you don’t like, identifying what about them doesn’t appeal to you.
The point isn’t to copy someone else’s ideas, but to heighten your awareness of what you like and don’t like.
This exercise will save you a lot of time when you sit down to build your own website. If you’re working with a web designer, the information will go a long way towards helping them create a website that’s just right for you and your business.
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