So, you’re thinking about a new website for your organizing business – how exciting! No matter if it’s your very first site or you’ve been online for a while and are ready for a change, whether you’re a do-it-yourself-er or are working with a web professional, you can make the project go more smoothly and increase the ROI of your new site by drawing upon your strong organizing skills.
It’s frequently recommended that you display samples of your work on your website in the form of before and after photos, because of the powerful impact they can have on potential clients. Yet, only about half of the professional organizers I work with have before and after pictures on their sites. Why do you think that is?
If you have a blog or a website, you probably put a lot of blood, sweat and tears into writing your content, or paid a professional copywriter to do it for you. Either way, when you’ve made the effort to publish something that’s uniquely yours, it can be beyond frustrating to discover that someone has adopted it as their own.
Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself, or you choose to outsource them, there are a few basic terms and facts you should be familiar with.
As I’ve mentioned previously, there are many benefits to having multiple sources of income. Creating information products and joining one or more affiliate programs are two ways that many successful organizers supplement what they earn in their billable hours. But have you considered tapping into your knowledge from outside the realm of organizing? Stacey and Jane have!
Although I tend to focus a lot on the benefits of WordPress, a traditional HTML website can promote your organizing business equally well, if it is professionally designed, properly optimized for the search engines, and represents your business effectively. Otherwise, you may be wondering why your website is not generating the results you are looking for.
One of my followers on Twitter recently asked me: If I have a blog, do I still need a website? That’s a really good question, especially if you’ve ever heard me singing the praises of blogging as a powerful way to build your brand and promote your organizing business.
Internet Marketing is one of the most important tools in your business arsenal. Not only does it cost less than advertising in print and broadcast media, its interactive nature allows you to build relationships with clients and prospects without the need for time-consuming telephone or face-to-face meetings. Internet marketing is much more than just putting up a website! Your Internet marketing plan may include search engine optimization, email marketing, blogging, social networking, and other strategies.
I’ve blogged previously about why it’s important for professional organizers to have a website, but to really reap the benefits of your website, you’ll want it to come up as high in the search engine results as possible. There are many strategies for enhancing your search engine positioning, some involving factors within your website, and others outside it. Today I’m going to share a tip that will, in many cases, put your site at the top of the first page of Google, and it won’t cost you a dime.
I’ve noticed that quite a few professional organizers don’t consider a website to be an important marketing tool. After all, they only serve people in their local area – why would they need to promote their services online?
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