Interview with Professional Organizer Audra George
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My first interview for 2021 is with Audra George of Pretty Neat: An Organizational Solution in Oklahoma City, who recently shared How to Sell Move Management Services to Clients. Pretty Neat serves clients through in-home, residential organization, working on any and all areas of their homes.
What is your specialty?
We love to organize closets especially, as well as doing move management services for our clients; decluttering before a client moves or sells their home and home set-up after a move into their new space.
What other services or products do you offer?
We offer all-inclusive services to our clients, meaning that with our in-home hours, we help with shopping and purchasing organization products, as well as taking donations of items that are no longer needed for the client on their behalf. We try to help them with their project from start to finish and remove as much stress off them as possible.
How did you come up with your business name?
My helped me come up with my business name, Pretty Neat: An Organizational Solution. We wanted something catchy, that told others what I did, and that I could grow my business with and have a team-oriented approach as we grew. Once we came up with this, it just fit! Much of the time when I tell others what I do, they say “that’s pretty neat”, even without knowing the name of my business.
What made you decide to start an organizing business?
My background is in the medical field. I worked as a physical therapist since 2006 and the majority of my career was in home health, treating patients in their home environment.
I saw firsthand the need for home organization and simplicity, functional spaces, and how their homes impacted them physically and mentally. There is much medical research linking anxiety, depression, overwhelm, difficulty thinking, difficulty physically getting around the home, and more. Our environment truly affects our health and well being. It is about way more than just a pretty space!
Several years back, I was looking for a change in my work and professional organizer was suggested to me by a friend because my own home was so organized. It was a lightbulb moment. I still could help and serve others in their homes, just in a different way. I have now owned a business going on 3 years and it is growing immensely. I feel like this is exactly what I am supposed to be doing.
What professional associations or other organizations do you belong to?
Inspired Organizer Network (Professional Organizer Business Training and Support)
Certified Organizational Specialist through Clutterbug
How did your training and experience prepare you to become an organizer?
In the medical field, I learned how to evaluate the needs of clients and evaluate their space so it was functional for them. This experience is invaluable for me as an organizer. I am very comfortable and confident in client’s homes. Add the Inspired Organizer Organization and my ongoing education that I do for business and for organizing and it has really set me up for success in this business. I will always try to continue learning and bettering myself going forward for my business and my clients.
How did you find your first client?
My first client contacted me on Nextdoor from a post that I did. We worked on her garage and an inside closet. It went great!
How are you marketing your business?
Since starting my business, I have tried to be as consistent as possible with keeping my website up to date, posting on social media outlets: Instagram, Facebook, Pinterest, Linkedin, Google, and more. I want to make it as easy as possible for clients to find me and have my information be organized, clear, and concise so it makes sense for my clients.
How do you approach a new organizing project?
I approach each new client with fresh eyes. Every client has different needs and different expectations. It is not a one size fits all approach. Every project is individualized to the client’s needs.
What’s the most surprising thing you’ve discovered about running an organizing business?
The one that sticks out the most is that it takes way more than just an idea and a plan to run a business. It takes much hard work, dedication, consistently putting yourself out there, and not giving up. Business can be hard but so rewarding too. It is so much more than just organizing. You have to get the clients first. They have to be able to find you and trust you.
What is the biggest challenge you currently face in your business?
I’d say my biggest challenge right now is building a team that myself and my clients have confidence in. My company has grown so fast and I am realizing and trying to navigate that I cannot do it all on my own and I do not want to. Currently I am trying to come up with specific trainings, handbook on how we do things at Pretty Neat, and more so I have a system on team building. This is definitely a process.
What’s your favorite organizing product? Why?
Oh, I love so many products but I’d say the lazy Susan or turntable is one of my favorite things to use. It is so functional, it gives a neat look with the same size items on them, clients love them too, and they can be used in so many areas of a space.
What do you like to do when you’re not working?
When I am not working, I am hanging with my husband of 14 years and my two kids and most likely at a soccer field.
What else should we know about you?
My heart is to help others and I feel that I am doing that through my business. I love educating others on the importance of an organized home for health and well being. I am truly thankful and amazed at what I have learned and how my business has grown in 3 years. I cannot wait to see where it goes in the future. Thanks for this opportunity!
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