Are you ready to begin planning your website?
I hope you have mission and vision statements for your business, because if you don’t, it’s going to be very difficult to come up with a meaningful way to describe it on your website, or even to figure out what your website should be about.Crafting your business profile is a key step in planning your website.Click To Tweet
First, let’s explore the difference between a mission statement and a vision statement.
Mission statements are present-based statements designed to convey a sense of why the company exists to both members of the company and the external community.
Vision statements are future-based and are meant to inspire and give direction to the employees of the company, rather than to customers.
Source: Business News Daily
According to Tim Berry of Bplans, your business mission statement should answer the following questions:
- Who is your company?
- What do you do? What do you stand for? And why do you do it?
- Do you want to make a profit, or is it enough to just make a living?
- What markets are you serving, and what benefits do you offer them?
- Do you solve a problem for your customers?
- What kind of internal work environment do you want for your employees?
While answering these questions, you may find it helpful to refer to Berry’s article, How to Write a Mission Statement in 5 Easy Steps, or How to Write a Mission Statement in 6 Steps + Template on Fit Small Business.
And for inspiration, read Top 27 Mission Statement Examples from the Pros, also from Fit Small Business.
Susan Ward, Small Business Canada Expert, offers this simple template for crafting your vision statement:
Five years from now, (my company name) will ___________________ by ________________________.
Just remember, the vision statement is for your internal use, so don’t be afraid to dream!
Once you have a clear picture of your business and your goals for the future, you’ll be ready for the next step.
Post updated October 2018.