Creating Your Business Profile
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Are you ready to begin planning your website?
I hope you have mission and vision statements for your business, because if you don’t, it’s going to be very difficult to come up with a meaningful way to describe it on your website, or even to figure out what your website should be about.
First, let’s explore the difference between a mission statement and a vision statement.
Mission statements are present-based statements designed to convey a sense of why the company exists to both members of the company and the external community.
Vision statements are future-based and are meant to inspire and give direction to the employees of the company, rather than to customers.
Source: Business News Daily
According to Tim Berry of Bplans, your business mission statement should answer the following questions:
- Who is your company?
- What do you do? What do you stand for? And why do you do it?
- Do you want to make a profit, or is it enough to just make a living?
- What markets are you serving, and what benefits do you offer them?
- Do you solve a problem for your customers?
- What kind of internal work environment do you want for your employees?
While answering these questions, you may find it helpful to refer to Berry’s article, How to Write a Mission Statement in 5 Easy Steps.
Susan Ward, Small Business Canada Expert, offers this simple template for crafting your vision statement:
Five years from now, (my company name) will ___________________ by ________________________.
Just remember, the vision statement is for your internal use, so don’t be afraid to dream!
Once you have a clear picture of your business and your goals for the future, you’ll be ready for the next step.