Defining Your Website’s Objective
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These days, it’s generally expected that your business will have a website, but if your only reason for having one is that someone said you should, it’s probably not going to do a lot for you.
In this next step, you’ll revisit your vision statement and business goals and determine what role your website will play in reaching them. Take the time to consider what challenges a website could help you solve.
Are you relying on your website to bring you new business via search engine traffic?
Do you plan to sell any products – either your own, or through affiliate programs?
Would an online booking service allow you to spend less time handling phone calls and email?
Do you simply need a basic brochure-type site you can direct people to?
Does your current website need a fresh new look and/or updated content?
These are just a few possibilities. See what else you can come up with!
But remember, your website’s not really for you; it’s for your clients: past, present and/or future.
Think again of your target market. What do they need and want to find when they visit your website?
We’ll be looking at ways you can fulfill those needs as we work through the planner, so be sure to give this careful consideration before moving on to the next steps.
Remember – just like any other project, your website needs to have goals. How else will you know if it’s working?