Identifying Your Target Market
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Thanks for joining me for the third post in my Planning a Website the Organized Way series!
Now that you have a clear picture of your business, you’re probably anxious to share it with the world, but remember this:
Your website needs to make it evident whom your products and services are designed to help. The people whose problems you solve are your target market.
If you’re not sure who your target market is, it’s time to conduct some research. Study the demographics and psychographics of your best clients, and determine what they have in common.
Do you prefer to work with young families? Seniors? Home-based businesses? Non-profit organizations? Corporations? Where are they located? What is their level of education and economic status?
When your ideal prospect visits your site, it should be obvious that you’re talking to him or her so you can quickly create the essential “know-like-trust” factor.
Tailoring the design and content of your site to appeal to the people you’re trying to reach will go a long way, and the better you understand your target market, the easier it is to direct your message to your ideal client.