Blogs are always evolving to keep up with trends, readers, and technology. If you’re looking to improve your blog in 2017, it’s best to look at the other successful blogs around the internet and see what’s been working for them.
Social media presence, dynamic designs, user friendly updates, and utilizing better photo and video are all attributes that a successful blog should have in 2017. In order to keep up, you’ll need to change and update your site regularly in order to help keep your readers engaged and to gain readership.
Stepping Up Social Media
Social media has been on a steady incline of popularity for years, so if you haven’t stepped up your social media presence, now is the time.
If you already have social media, make sure it’s visible on your blog. Include links to your social media, occasionally share your content on your various platforms, and encourage shares.
Consider your audience and don’t be afraid to have fun on your social media platforms in order to engage them. Make sure your blog is able to be viewed on all devices: desktop, tablet, and phone.
Facebook, Twitter, Instagram, LinkedIn, Google Plus, and Pinterest are all social media platforms you should be utilizing, as long as they fit your niche. In order to keep up and ensure maximum audience interaction, create a social media map and organize your posts so you don’t neglect a platform.
Consider a Full Facelift
Honestly, many haven’t updated their blogs in years. If this is the case for you, it might be time to consider a whole new site, new content, a revamped design, and implementing new rules on your site.
Research the different website builders available to you and find the platform that suits your site best.
Create a new, revamped logo for your new site.
Relaunch your site with new content.
Get rid of any old blogging styles and attributes like centered text, hard to read text, large blocks of text, or unlimited scrolling.
Include photos with every post, answer all of your comments, create a schedule, write posts that promote shares, make sure you have a search bar, and take part in a community associated with your blogging niche.
Focus on design, readability, and engagement.
Update Update Update
Continue to update your site on a regular basis. Update your tabs, your content, your security, and your social media accounts. Stay engaged in your blog and your audience will have an easier time engaging with you.
Posting on your blog is so important. It doesn’t have to be every day, or even every week, but it should be consistent. Also, include a publish date on all of your blog posts. When constant updates seem daunting, look at creating a social media schedule and schedule posts ahead of time.
Link certain social media profiles to each other so you only have to post once and you’ll be updated on a few different social media accounts.
Be humorous, have a consistent voice, always consider your readers, and update often.
Utilizing Photo and Video
The true sign of an old blog is an obvious lack of photos and videos. Every single blog post should feature a photo.
The best practice is to utilize your own photos, but if you can’t do that, you can buy photos from an online stock photo site, or even utilize a free stock photo site – although you’ll see many of the photos you use duplicated across the internet.
The progress of online video has come a long way since YouTube was founded, and it’s important to take advantage of its steady popularity. Share videos on your social media platforms, utilize SnapChat, or create a YouTube channel in order to utilize all that video has to offer.
Instead of posting six blog posts per month, post four written pieces of content and two how-to videos. The way you utilize photo and video will vary depending on your niche, but it’s important to feature it in some way on your blog.
Everything on the internet is constantly evolving and your blog should be following suit. If you’re looking to improve your blog in 2017 the key is to stay current and continue to evolve.
Become a reliable presence on social media, revamp your blog completely if you need it, update everything, and be sure to utilize photo and video as much as you utilize content. Make everything pleasing to the eye, relatable, and dynamic and your readers will appreciate it.