How to Use Instagram to Promote Your Business
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Have you been wondering how to use Instagram for your business? Have you considered how others are using it? If you implement the right tactics, Instagram can be helpful when building awareness, driving traffic to your business website and boosting engagement.
Not sure you know how to properly leverage Instagram? No worries, you have come to the right place. In this article, we will present you with several ways in which using Instagram can help you promote your services and products.
Boost Your Web Traffic with an Instagram Contest
Instagram contests enable you to showcase your services or products, grow your followers and attract leads, and they give you the ability to achieve all this at the same time. And on top of it all, they are fun. Many businesses held Instagram giveaway contests that offered their followers a chance to win one of their services or products, perhaps a free ebook or guide, and at the same time used that contest to drive traffic back to their website or blog.
You can adopt this method for your own business and announce a contest on Instagram, where you can excite your followers with a chance to win something valuable. If you are interested in running an Instagram contest for your business, start by offering a free service or product to celebrate a certain company milestone, and if you can make it Instagram-related, even better. This way, you will promote customer loyalty and gain publicity at the same time.
Boost Engagement by Posting Appealing Photos
Users on Instagram respond well to captivating, beautiful and creative photos. So, by posting strong images, you will boost engagement and help you drive customers to your website. Make sure that the photos you post on your Instagram account show your services in the best light possible.
You can take some behind-the-scenes photos of your team, make some fun and creative memes or informative infographics that cover some common problems or misconceptions that your audience might have. Even a simple photo with a witty quote related to your niche can be a good way to boost engagement.
This is a marketing strategy you can easily adapt to promote your business. So, snap away, upload the images to your account, and use your services and products to tell your story.
Get Started With Instagram Ads
We bet that you have seen sponsored ads from businesses all over Instagram. These ads allow you to place your services or products in front of your desired target audience. When using Instagram ads, you’ll show your service or product in action. This helps viewers understand how your service or product is used.
Businesses of all sizes are now able to create and run ads on Instagram, and all they need is a Facebook page. During the ad setup process, you will need to set a budget for your ad, select the audience you want to reach and create the content of the ad.
Many businesses are using Instagram as a marketing tool, because it allows them to showcase their products in a visual manner. But, not all businesses have good strategies and they simply do not use their images to their full potential.
Some of them post random images to their stream and others just post too many of them. To successfully market your business on Instagram, you need to come up with new and interesting ways to connect to your followers.
This is why you need to think outside the box and hold contests, use sponsored ads and present your services and products by posting creative images. This is what will help you build awareness and boost engagement. Try out these Instagram marketing tips, and since this platform is constantly adding new users, you will have the opportunity to promote your business to people who are waiting to discover your business through an innovative and creative use of imagery.
Photo source: Pexels.com