How to Use Instagram to Promote Your Business

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Instagram for business

Have you been wondering how to use Instagram for your business? Have you considered how others are using it? If you implement the right tactics, Instagram can be helpful when building awareness, driving traffic to your business website and boosting engagement.

Not sure you know how to properly leverage Instagram? No worries, you have come to the right place. In this article, we will present you with several ways in which using Instagram can help you promote your services and products.

Boost Your Web Traffic with an Instagram Contest

Instagram contests enable you to showcase your services or products, grow your followers and attract leads, and they give you the ability to achieve all this at the same time. And on top of it all, they are fun. Many businesses held Instagram giveaway contests that offered their followers a chance to win one of their services or products, perhaps a free ebook or guide, and at the same time used that contest to drive traffic back to their website or blog.

You can adopt this method for your own business and announce a contest on Instagram, where you can excite your followers with a chance to win something valuable. If you are interested in running an Instagram contest for your business, start by offering a free service or product to celebrate a certain company milestone, and if you can make it Instagram-related, even better. This way, you will promote customer loyalty and gain publicity at the same time.

Boost Engagement by Posting Appealing Photos

Create images for your business or brandUsers on Instagram respond well to captivating, beautiful and creative photos. So, by posting strong images, you will boost engagement and help you drive customers to your website. Make sure that the photos you post on your Instagram account show your services in the best light possible.

You can take some behind-the-scenes photos of your team, make some fun and creative memes or informative infographics that cover some common problems or misconceptions that your audience might have. Even a simple photo with a witty quote related to your niche can be a good way to boost engagement.

This is a marketing strategy you can easily adapt to promote your business. So, snap away, upload the images to your account, and use your services and products to tell your story.

Get Started With Instagram Ads

We bet that you have seen sponsored ads from businesses all over Instagram. These ads allow you to place your services or products in front of your desired target audience. When using Instagram ads, you’ll show your service or product in action. This helps viewers understand how your service or product is used.

Businesses of all sizes are now able to create and run ads on Instagram, and all they need is a Facebook page. During the ad setup process, you will need to set a budget for your ad, select the audience you want to reach and create the content of the ad.

Many businesses are using Instagram as a marketing tool, because it allows them to showcase their products in a visual manner. But, not all businesses have good strategies and they simply do not use their images to their full potential.

Some of them post random images to their stream and others just post too many of them. To successfully market your business on Instagram, you need to come up with new and interesting ways to connect to your followers.

This is why you need to think outside the box and hold contests, use sponsored ads and present your services and products by posting creative images. This is what will help you build awareness and boost engagement. Try out these Instagram marketing tips, and since this platform is constantly adding new users, you will have the opportunity to promote your business to people who are waiting to discover your business through an innovative and creative use of imagery.

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Nick Colakovic works for He’s passionate about helping other bloggers take their craft to the next level and likes to help newbies understand the joy of being online.

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  1. Avatar Seana Turner on August 9, 2016 at 8:09 am

    I haven’t really jumped onto the Instagram platform yet, which is unfortunate as I know it is the “hot” one right now. So much to learn – I never thought of a contest like the one you described. I continue to be surprised by the complexities and personalities of the various social media options!

    • Avatar Janet Barclay on August 9, 2016 at 9:07 am

      I haven’t either. I do have an account, where I’ve posted only three photos – two of which were related to various challenges I took part in, and the other was live from an event I attended. I’m not sure it would be effective in my line of work, but I may explore further one of these days.

  2. Avatar bossman on September 2, 2016 at 3:05 pm

    Yes, I’ve seen this strategy before used by Youtubers. They made a giveaway using Instagram to promote a game and that would also attract more followers for them. There are many social media platforms that are also useful such as Facebook and Twitter. When I share something or post something I post it on different social media sites to attract more followers or promote something because not all people use Instagram. But I agree when it comes to visual manner, Instagram is the best.

    • Avatar Janet Barclay on September 3, 2016 at 7:22 am

      I’ve recently started posting to Instagram daily as part of my photography hobby and I can see it becoming quite addictive. I must find a way to add some business photos to the mix!

  3. Avatar Nancy on November 8, 2016 at 3:53 am

    I run a little business and tried to promote myself on instagram. It’s now so easy I can say. To make a business up much easier for me than to manage all these steps on instagram xD So, I decided to use special service on to find new followers and make it quick. You know, never thought that it will work but now I changed my mind.

    • Avatar Janet Barclay on November 8, 2016 at 9:21 am

      I don’t believe in paying for followers on any platform – quality trumps quantity any time, but thanks for sharing – I’m glad its working for you!

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