Should you name your organizing business?
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Last month I posted a number of valuable resources to help you start a professional organizing business. As you write your business plan, you’ll likely spend some time coming up with the right name for your organizing business, so I’m happy to welcome back Kimberley Laws with some great advice to help you with this decision.
You know who you are. You are the organizer extraordinaire–a systemization savant, alphabetizing aficionado, filing freak, and methodizing maven. Quite simply put, you are the best at making sense of chaos and turning a nightmarish mess into a calm and consolidated oasis. The one question is “how do you effectively communicate your collection of skills to potential clients–the disorganized masses who desperately need your sorting and streamlining savvy?”
To begin with, your company needs the right name.
And without a name, your business may become the epitome of the proverbial needle in a stack of hay.
But that does not mean that any old name will do. When bestowing a moniker on your beloved business, you will need to keep a few very important tips in mind.
Ring a Bell. Loudly.
Some names stick in your head, while others barely attract your notice. Your company’s handle needs to be easy to remember–particularly when someone needs your services. “Tips from Insightly to take Your Business to 11” (no longer online) adeptly illustrates this point by saying that if Etsy were named Grshkinmiffle, their business might not be doing so well. Why? Only a person with an eidetic memory could possibly recall the name Grshkinmiffle. And even fewer could pronounce it.
The right name, however, will stick to the brain like an errant strip of Velcro does to your favorite sweater.
While the experts concede that “Flickr” is a catchy name–despite its intentional misspelling–they recommend sticking with traditional spellings. The disorganized masses need to be able to find your business easily, whether they are looking you up in an old-school phone book or typing your name into Google. And a trendy, anti-establishment arrangement of consonants and vowels could prove detrimental to your bottom line.
If you spell your company’s name the way it sounds, you will be able to attract a bevy of new clientele–no matter how they let their fingers do the walking.
Harness the Power of One
If you’ve been putting off naming your company simply because you, alone, comprise the entire business, think again. You need potential clientele to do more than just remember your name–you need them to associate your name with a sensational organizing service. As mentioned in “How to Choose a Great Name for Your Organizing Business,” Peter Urs Bender and George Torok, the co-authors of Secrets of Power Marketing, advise one-person service businesses to use their own name in their company’s moniker as it will reinforce your personal brand and attract more referrals. And those are good things.
Random Does Not Lead to Fandom
If its proposed name does not provide some idea as to what service or product your business offers, you will likely miss out on many opportunities. According to Entrepreneur‘s “How to Name a Business,” you should avoid fabricated words or strings of numbers or initials and, instead, opt for real words that people can relate to and understand. The right name, after all, can lead de-clutter cravers right to your company’s front door.
Now that you’ve decided to bless your business with a name, the fun part begins. Get creative. Play with different ideas. And test your choices out on family and friends. And most of all, find the name that best captures what your business has to offer–the name that sums up your brand.
How did you come up with your business’s moniker?
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