Who Are You?

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Who are you? What's your name?

You probably put a lot of time and thought into choosing a name for your organizing business. Perhaps you even invested in registering a trademark to ensure that no one else could use that same name. It’s no wonder then that you take great pride in that name and are pleased to display it on your business card and other printed and online marketing materials.

What about your personal name? Is it on your website as well? It should be! Maybe not on the home page, unless you’re a well-known personality or it’s part of your business name, but it should definitely be on your About page. After all, whether you organize for individuals and families or for large corporations, you’re providing a service, and prospective clients will usually be more comfortable inviting you into their homes or places of business if they have a sense of who you are as a person. If you’re concerned that focusing on you rather than your company will make your business look small, consider describing yourself as the Owner, Founder, CEO, or Chief Organizer.

It’s even more important to put your name on your social media profiles. Even if you choose a Twitter user name such as @goodorganizer, be sure to enter your real name in the name field of your profile. After all, you wouldn’t introduce yourself at a live networking event with just your business name! Social media is mainly about forming relationships, and most people want to network with other people, not with companies.

When you think about it, using your real name is one way of being authentic, and is therefore a great way to build trust.

For the same reason, many people would recommend that you use a headshot rather than your logo on your social media profiles. I would agree, unless you have several people posting on behalf of your business. In that case, to make it seem as though you were doing it yourself would be inauthentic.

How do you represent yourself online – as yourself, or as your business? What reason(s) led you to that decision?

© Jaimie Duplass / PhotoXpress

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

Gravatar mystery man

A former professional organizer, I'm now a Website Design and Care Specialist. I love helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years! When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

2 Comments

  1. Avatar Jacki Hollywood Brown on March 7, 2012 at 9:39 pm

    I don’t know how many organizers’ websites I’ve been to and I have no idea who they are. I can’t find their names anywhere on their site. Their contact email is either an online form or “info@website.com”

    As a potential customer, I would think that if I’m going to let someone organize my underwear drawer I at LEAST want to know their name.

    Seeing their face helps too. Many organizers have stock photos of people on their websites. I don’t know who is the actual organizer!

    Besides letting your clients get to know you, having your name strategically placed on your website also makes you “Googleable” – great for search engines!

    • Avatar Janet Barclay on March 8, 2012 at 6:16 am

      Search engine optimization is another good reason for using your name, Jacki. Thanks for mentioning that.

      People who have met you, especially those who know you well (friends and family members) will remember your name, but not necessarily your business name, so when they tell others about you, how are those people supposed to find you?

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