Starting a Consulting Vlog: What You Need to Know
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With physical distancing still in place, I know that many of you are exploring new ways to promote your business and your expertise. With that in mind, I’m pleased to welcome back Kayla Matthews with some insight into video blogging – also known as vlogging.
Vlogs are all the rage these days and everyone is making them — from 15-year-old girls to major corporations. What exactly is a vlog? In short, a vlog is a video blog. People create these because they rank highly on social media algorithms and gain the attention of nearly every person on the internet. The best ones are interesting, engaging and attract and retain your target audience, eventually turning them into loyal customers.
Convinced you should start your own vlog? Here’s what you need to know before taking the plunge.
Invest in Quality Production
Many vloggers shoot video using only a smartphone. However, phone cameras and audio recorders won’t offer high-quality picture and sound — two things you must have if you’re serious about professional vlogging. Therefore, it’s best to invest in a quality camera, microphone and tripod. Doing so will also put you a step above the competition.
Additionally, you must prepare a place to shoot your vlogs. Find a place with proper lighting, good acoustics and few distractions. Of course, finding a perfect location in your office or home can be incredibly difficult, if not impossible. In this case, it may be best to invest in a professional sound stage. Such a stage would feature green screens, control rooms, lighting grids and more to ensure your vlog is professional and high-quality.
Make Vlogs Engaging
Once you find a place to shoot, decide which kinds of topics you want to address or information you want to relay to your audience. To do this, you must first consider your target audience. Who are they and what questions might they have about your business, services and products? Whatever the topic, make sure you present it in an educational, interesting and entertaining way. This kind of presentation will naturally encourage your audience to engage with your vlog.
Furthermore, you might form your vlog around a question or problem. Then, be sure to answer the question or address the issue with a thought-provoking story. Give your audience the answers and information they want and need. Leave no stone unturned. Then, tell them what to do next. Maybe suggest they watch an additional video to learn more, buy one of your products or services for more help or leave a comment so you might respond.
Promote Your Vlog
Even if you have the best vlog in the world, your audience will never see it if you don’t promote it well. Uploading the video to YouTube is a good place to start, but don’t stop there. Post the vlog on your business website, your blog and all social media pages. Instagram TV is a prime location for your blog since the platform now allows videos up to 10 minutes long. Plus, you can keep these on your feed indefinitely.
Posting vlogs across all platforms is a great way to ensure you cover all your bases and reach the majority of your target audience. Plus, doing so may allow you to reach new consumers that might not have heard of your brand before.
Be a Reliable Source
Moreover, you want your audience to help promote your vlogs through shares and likes. However, the only way they’ll come to do so is by trusting your advice or information as reliable and trustworthy. One of the best ways to present yourself as such is to share honest reviews and positive feedback from clients, customers and viewers. Upload customer testimonials and respond to comments.
Another major way to win the trust and support of viewers is to present yourself as an expert on whatever topic you’re addressing. Be a thought leader and showcase your expertise through demonstrations. Bring up credible data points and earn their trust. Just be sure to leave them wanting more so they have no choice by to purchase the service or product to fully experience it for themselves.
Consistency and Patience
When it comes to vlogging, consistency and patience are the keys to success. Much like with blogging, you must commit to the process of creating and uploading content on a regular basis in order to see results.
Of course, creating content can be time-consuming and it may take a few weeks — or even months — for your hard work to pay off. So, be patient and, in the meantime, keep vlogging!
Kayla Matthews is the owner and editor of the self-improvement and efficiency blog, ProductivityTheory.com. Her work has appeared on Inc.com, Fast Company, Tiny Buddha and FinerMinds. To read more posts from Kayla, follow her on Facebook and Twitter.