How to promote your organizing business on TikTok
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Whether you like it or not, online video is becoming more and more popular, especially short-form videos like the ones shared on TikTok. You owe it to yourself to at least find out what the fuss is all about and whether TikTok might be a good marketing channel for your organizing business, so if you’ve been keeping your head in the sand like I have, you’ll learn a lot from Margo Ovsiienko’s latest post.
Have you always crossed off TikTok from the list of your marketing channels just because its core audience is a bit too young to use your services?
Here is the truth — a big chunk of TikTok users are way over 30 and can be looking for the professional services of organizers in their area.
But then you’d say — TikTok is all about funny videos and pranks. Will TikTok help my business? — is the question many brands are asking themselves.
Let’s debunk this myth as well — TikTok is not only about funny videos, but a channel to connect with your audience on a personal level.
So where should you start to test this social media channel out? We’ve got you covered with a few tips and examples.
1. Create educational videos
We have already mentioned that TikTok is not necessarily based on funny videos created by teenagers. This social media channel can also educate and get people interested in any subject, even the most boring ones.
Just take a look at how complex topics on physics can be explained in an engaging and approachable way with videos under 30 seconds. Physics dude is using a whiteboard to help explain complex topics that helps him deliver content in an interactive way.
When thinking about recording your video, you have to inspire people for change — organizing their possessions, tidying up their office, organizing documents — as well as showing some ways to do it.
For example, you can share some simple tips on organizing an attic or keeping work folders in order. Such videos are aimed at inspiring your audience and getting their interest. Once they realize that they don’t want to do everything on their own, they will seek help with you by dropping a message.
2. Record behind the scenes videos
Another way to get your potential clients’ attention is showing some interesting moments from your work — the reality of an organizer’s life.
Behind-the-scenes videos present an interesting format that can help you connect with your audience on a personal level. They can help your potential client get to know your style of work better and understand what they can expect from cooperation once they decide to connect with you.
So how does recording and editing such videos work? For starters — check out some popular behind-the-scenes videos on TikTok to get an idea of how editing tricks can be used.
For example, in this video below, the TikTok creator is sharing TikTok video creation tips and showing how they have managed to record a video using a mobile device. They walk their audience through the process and illustrate it with some footage they have recorded.
To record a behind-the-scenes video for an organizer business, think of what elements of your work you would like to show to people and remember to include a CTA in the end to drive people to your website.
3. Show your audience the results
Nothing sells better than the project’s outcome. That’s why before and after images and social media posts can drive leads for various businesses. While it’s not always easy for some businesses to demonstrate measurable results or some visual outcome, it shouldn’t be a problem for an organizer.
For example, to create a successful video showing the transformation of a cluttered room into a tidy and organized one, it’s enough to record some short footage before you start work and make a few captions after you are done with the project.
Remember to make these videos engaging — add some music, transitions, and special effects. You can also use voiceover to explain how the project evolved and what you have managed to achieve in the end.
You can also record your customer’s reaction after they walk in the room and check your work or let them share their impressions in front of the camera.
In the end of the video, you should add a clear CTA that would lead your users to register for a free consultation or any other lead magnet used to generate leads.
4. Make your videos engaging
Recording the right footage is one step to creating a successful TikTok video. Now — it’s time to make it a bit more engaging and that’s where TikTok’s editing options can help you out.
You can start editing by adding basic transitions. Some creators use jump cuts to simply connect two videos without any effects in between. Others have become more creative and are using finger snaps or jumps to make transitions more engaging.
If you are new to TikTok, it’s better to start with simple transitions and use more creative ones over time.
5. Optimize your videos
Once you are ready to post your video, it’s worth adding a description, relevant hashtags, and tag friends. These actions will ensure your video can be easily discovered by people who are looking for content through keywords or hashtags.
You will also give your video some boost by letting TikTok algorithms “understand” what your video contains.
The next step to making your videos more popular is responding to the comments of people who engage under your posts. You should also be active with the content of other creators to build relationships, so they reciprocate with some activity on your profile.
6. Advertise on Tiktok
You can run ads on TikTok similar to Facebook and Instagram. Predominantly apparel brands are using TikTok to reach their audiences through ads, but your organizer business can also benefit from it.
Targeting and audience set-up options on TikTok advertisement platform work the same way they are on Facebook and Instagram. If you have launched some ads before, the process of creating the first Tiktok ad is straightforward.
When considering TikTok advertisements, keep in mind the minimum campaign budget — $500 required to get started.
Once you make a decision to launch your first campaign, you have a wide range of formats and placements that will help you achieve the key goals for your organizer business such as raising awareness, website traffic, and lead generation.
Here are the format that you can choose from:
- TopView Ads — an in-feed post that appears after 3 seconds of user activity.
- InFeed Ads — a post that appears among users’ videos.
- Brand Takeover Ads — this post appears when you open an app; you can add a clickable link driving users to your page.
- Branded Effects — you can create your custom branded filters that other creators can use.
- Hashtag challenge — helps promote your online challenge; its cost is $150,000 a day.
Making your organizer brand stand out on TikTok
TikTok is a relatively new social media channel that can be used by any businesses as it attracts audiences of different age groups, not only Z Generation. To promote your brand on TikTok, you can choose among various strategies and tactics.
Before you start with your organic or paid TikTok initiatives, ask yourself a question — What do I want people to do after they watch my video?
To see the results from your campaigns, you have to focus on bridging educational content with the right actions — signing up for free consultations or downloading some free materials on your website. Put your goals first and design TikTok videos around them!