Creative Ways to Attract Clients for Your Professional Organizing Business
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When I interviewed Professional Organizer Business Coach Jen Obermeier last spring, she also sent me a great article about marketing your organizing business. Some of her recommendations would have been difficult to implement during lockdown, but now that things are re-opening, I think you’ll find it very useful.
If you’ve just started your professional organizing business, congrats! This is the beginning of an exciting new adventure.
So, you’re ready to hit the ground running and start thinking about ways to attract clients.
You already know you rock at organizing, your favorite place on earth is The Container Store, and you #ROYGBIV every closet in your home, but creating a steady stream of new clients for your business is uncharted territory for you. To successfully establish your business and make it profitable, you’ll need to master marketing your services to potential clients.
The good news is that it’s very possible to successfully market your organizing business with a small budget. To do this, you’ll need to be proactive, think creatively, and also be persistent. Use these tips to start marketing your business now!
Use Social Media To Your Advantage
Social media isn’t just for sharing funny memes and photos. You can actually leverage the free tools within these platforms to help attract potential clients to your business.
For example, you can use Facebook groups to assert yourself as an industry expert and build trust. Take some time to determine who your ideal client is, then figure out what types of groups they may be members of on Facebook. Is it a woman in a business group? Maybe a group for working moms?
Join a few of these groups, and then dedicate some time each day to add authentic value from your professional point of view. Figure out where they hang out, what they care about, and if you have friends in common. Over time, you’ll build trust with the members of that group, which can easily lead to them reaching out for help with organization.
Regardless of the platform you choose, the main goal for social media is to focus on what you love and enjoy and then talk about it! It’s exciting that you have your own business, so shout it from the rooftops! You never know who is listening that could really use your services.
If you stick to doing what you love and providing solid, professional advice, clients will naturally find you.
Network, Network, Network
While there’s a lot to be said about joining in on the conversation and being active on social media, there’s still nothing as authentic as in-person networking.
Do some research into local conferences, meet-ups, trade shows, BNI groups, and other events where your target audience may be hanging out. Go to these meetings and events with your business card and plenty of confidence.
You might even consider networking with your competition. You never know when another organizing business may be at capacity and need to refer clients elsewhere. That’s where you come in and save the day!
When you get yourself out there and make human connections with potential clients, they get to know you face-to-face, which can result in connections that can land you organizing clients faster than you thought possible. (And there’s nothing better than being referred to a client by another entrepreneur that you can now call a friend.)
Host an Organizing Workshop
There are a lot of potential clients out there that probably know they could use some help with organization but aren’t sure they really need to hire a professional organizer. In fact, they may not even know what a professional organizer does.
A great way to gain exposure, promote your skills, and potentially land new clients is to host an organizing workshop. A local library where moms frequently visit with their children is a great place to start. Advertise your event around town and on social media once your event location has been determined to spread the word.
By attracting potential clients to your workshop, you’ll have an opportunity to show them what you do and why they need your services in their life!
Some ideas for workshop themes include purse organizing, holiday decoration prep and desk organization. These workshops are the perfect way to spread the word about your business, have some fun, and make new connections that can turn into new clients.
…And even if the workshop doesn’t land your dream clients immediately? Use photos from your event to repurpose for Instagram or blog posts to recap your message. Building authority is the name of the game.
Get Excited and Get to Work!
Attracting new clients to your professional organizing business doesn’t need to feel daunting, costly, or impossible. There are so many ways that you can get your business and yourself in front of the right audience. And the best part is that you don’t even need to be certified to get started!
Remember, it all comes down to genuinely and authentically showing up, whether online or in-person, with the passion and love that you have for what you do and a desire to help others. The rest will fall into place, and you’ll soon have a client list to be proud of.
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