Choosing Your Color Palette
This page may contain links to Amazon.com or other sites from which I may receive commission on purchases you make after clicking on such links. Read my full Disclosure Policy
Welcome back to Planning a Website the Organized Way!
If you’ve been following this series, at this point you should be establishing, clarifying, or updating your business brand.
When I was starting Organized Assistant, I read that each color is associated with certain attributes. I chose blue because it represents integrity and dependability, and green because of its association with money: Clients rely on me to provide excellent service in order to help them make more money.
The shade and intensity of the chosen colors also play important roles. For example, baby blue will have a very different impact than dark navy.
Check out the infographic, What colors should you use in marketing? for a quick overview.
For a deeper understanding of the psychology of color, make yourself comfortable and read The Ultimate Color Guide for Content Marketing – Part 1 and Part 2.
When you’re ready to choose your own colors, spend some time exploring COLOURlovers, an online community showing millions of user-created colors and color palettes.
Let’s say you’ve decided on lilac and green for your website. Start by typing lilac in the search box, choose Colors and click on the magnifying glass. If you don’t see one you like in the search results, adjust the Hue, Saturation, and/or Brightness to generate more options. When you find one that appeals to you, click on it to view palettes using that color.
It’s addictive – don’t say I didn’t warn you!
If you enjoy this step of the website planning process, you’re going to love my next post! Make sure you’re on my mailing list so you don’t miss it.