Eight Killer Tips For Successful Business Blogging
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How long have you had your business blog? Has it been the effective marketing tool that you expected? If not, today’s guest post from internet marketer Tom Koh may help you to turn things around. If you’re just getting started with blogging, his tips will help you get off on the right foot.
More and more small business owners are being told that they need a business blog. This is rarely welcome news. And the primary reason for this fact is that most small business owners aren’t entirely sure what a business blog is. And who can blame them? The concept of business blogging is still relatively new. Up until recently, all that was required to effectively compete online was a regular commercial website.
The good news however is that setting up a business blog is both easier and cheaper than setting up a commercial website. Commercial websites typically require all manner of e-commerce sorcery whereas all a business blog needs is a professional theme and some decent content. Should you be planning on setting up a blog for your business, here are a few tips that should get you moving in the right direction.
Blog, Don’t Write
The most important thing to be aware of when starting a business blog is that blog posts are supposed to be written in an informal, almost conversational tone. The idea is not just to offer information but to connect with and engage your readers. If you write in a stuffy, uptight manner, you run the risk of making your business look old fashioned.
Look The Part
Don’t make the mistake of thinking that blogs don’t need to look good. The writing style might be less formal but style still matters. The standards expected of business blogs, and of any blog for that matter, are high. You should be aiming for a clean looking, professional design with lots of space. You will also want to keep the color scheme consistent with that of your primary business site.
Don’t Be Boring
Traditional commercial websites have every right to be boring. They are designed to offer information about a company and/or sell its products. Business blogs on the other hand are supposed to be entertaining. Sure, they don’t need to be thrilling but they do need to be an enjoyable read. If you want people to read your business blog on a regular basis, you need to offer them real value.
Don’t Be Too Commercial
Business blogs are of course set up for commercial purposes. Everyone is aware of this and therefore posts that promote products and/or services are perfectly acceptable. But a blog that has nothing but product reviews is never going to be popular. You need to offer visitors much more than a never ending sales pitch.
If your company operates in a reasonably slow moving industry, you can probably get away with not updating your primary website much. Business blogs are a whole other story however. In fact, a business blog that is not updated on a regular basis can actually harm your reputation as it makes your company look a little lazy if not downright incompetent. Therefore set a schedule for new posts before you go live and stick to it religiously.
Moderate Your Comment Section
Another aspect of business blogging that must be performed on a regular basis is comment moderation. Leaving your comment section unmoderated is a terrible idea for two reasons. For a start, just about every blog is targeted by spammers at one time or another and you don’t want your business to be associated with Viagra. And secondly, when a customer or potential customer takes the time to ask you something, do you really want to ignore them?
Ask Visitors to Subscribe
Most blogs allow visitors to sign up to receive email updates whenever new posts are published. This is absolutely essential when it comes to business blogging. Doing so is an important part of building a loyal readership. It’s also worth noting that the emails you collect can then be used to advertise special offers and promotions. Therefore invite readers to subscribe from day one.
Keep Your Target Audience in Mind
Finally, an essential part of running any successful blog is knowing who you are writing for. In the case of a business blog, you will obviously want to target both your existing customers and those who are likely to become customers in the future. Your market research should have left you with a pretty accurate picture of who those people are. Keep this information in mind when making choices regarding your blog. They are who you are blogging for.
Tom Koh is a veteran internet marketer and has helped many businesses get laser targeted website traffic on their blogs and business websites.