How To Boost Brand Visibility And Drive Website Traffic Through Instagram

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brand visibility Instagram

With Instagram being mainly a visual platform, many professional organizers use it to share pictures or videos of their projects, photos of themselves or their teammates on the job, or other types of content to inspire and engage their followers. To get the most out of your efforts, I asked Andrea Charles for a few tips on using Instagram to drive more traffic to your website.


Instagram is a social media platform that most business people have used and achieved success. It is the fourth largest social media application with over 1.393 billion active users monthly. Around 90% of the users follow at least one business account on Instagram. People spend more time on Instagram than on other social media platforms. The engagement should be high on Instagram to drive more traffic for your website. Focus on creating good content to promote your brand and reach more audiences.

If you’re serious but struggling to generate web traffic through Instagram, this article is a perfect read for you. Start reading now to know how to get your brand to a wider audience.

Optimize Your Bio

Add a meaningful bio on your Instagram profile to attract more audiences. People who visit your profile are most likely to check your bio first.

Instagram allows you to add external links to your website or product page which will make users click and visit your page. This indeed brings more traffic to your webpage.

In the bio, you should describe your brand and your business goals. Be sure to add a good profile picture (can be your brand logo), username, category, website, call to action buttons, links, and contact details to make up for a complete bio. Also, check whether the link you added directs to the right page that you intended. Tap Save and you are done.

Now your Instagram bio will give a professional look and attract viewers.

Upload Stories

More people view and post stories every day. Post stories containing links to your website to obtain more traffic and engagement. You can split videos into multiple clips to post on your Instagram stories. You’re allowed to add links to your stories only when you have an Instagram business account with more than 10k followers.

Create shoppable posts by adding a swipe-up link to your stories to get more impressions. Usually, stories disappear after 24 hours and so you could use the story highlights feature to keep the top-performing stories as long as you wish. Stories added to highlights appear on the top of your feed grid. Hence adding links to your stories increases the visibility and traffic to your website.

Add Call To Action In Your Reels

Instagram reels is a short-form video format that allows users to upload videos for up to 60 seconds.

Create reels videos to promote your product and add a call to action (CTA) in the description to trigger more audiences to visit your site. This strategy works best to boost user interaction and drive web traffic.

Sometimes, you will notice that very few people watch your reels content in which case you could gear up reels views with Likermoo and boost brand visibility.

Writing the perfect reels caption is another tip to start getting new audiences for your reels rapidly.

Instagram Ads

Make use of Instagram ads to increase the visibility of your brand but you need to invest some amount in ads. Remember that the product should appear within the first few seconds of the ad to drive more traffic. Otherwise, people will simply skip the ad and move on to the next one.

Add the correct link on your ads description and contact details on ads where viewers can easily interact. Your ad will appear in the middle of long videos and a separate video in Instagram reels to grab more traffic.

If you create photo ads they will appear on the user’s feed screen. Using Instagram ads to increase the visibility and traffic to your website is a cool tactic.

Give Access

Allow users to access your website through mobile because 99% of social media users use mobile phones. If you designed the website for a desktop redesign it to mobiles as well to get more traffic.

Add call to action buttons on the website to increase the interactions and connect with audiences. Check that all the buttons take audiences to the right page and provide access to users.

Enable accelerated mobile pages which removes the unwanted media files to boost the website performance on mobile phones. Finally, test your website with mobile-friendly tools to give access to mobile.


Obtaining more traffic to your website is a big challenge but Instagram provides more opportunities for brands to promote and develop. Take advantage of them and perfectly use them to increase your brand’s visibility and drive huge traffic through Instagram.

Photo by cottonbro from Pexels

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Andrea Charles is a Content writer who has written several blogs on social media that are worth reading. Her hobbies include listening to music and travelling to new places around the world.

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  1. Avatar Seana Turner on April 6, 2022 at 11:48 am

    There is always more to learn!

    How do you add a “call to action” button to your profile?

    • Avatar Janet Barclay on April 14, 2022 at 10:02 am

      Hi Seana,

      Sorry for taking so long to respond! I was hoping Andrea might chime in but since she hasn’t, I did a little research, and here’s what I found out.

      You have to have a business account, not a personal account.
      You have to do this on your phone, not your computer.
      Go to your profile and click on the Edit profile button. Click on Contact options to add Email and/or Phone buttons. There are also Action buttons you can use to connect to online scheduling apps. I forgot I had already done this!

      I hope this helps.

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