How to choose a great name for your organizing business

One of my responsibilities as Director of Membership for Professional Organizers in Canada was ordering the name badges. I was amazed at how many members ordered a replacement name badge within their first year or two – not because they’d lost theirs (they are organizers, after all), but because they changed the name of their business. I suppose I really…

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Exciting Changes at Your Organizing Business

When I launched Your Organizing Business, it was a standalone blog. A few years later, I incorporated it into my main website, OrganizedAssistant.com. Since then, I’ve been pleased to make Your Organizing Business into a valuable resource for readers both inside and outside the organizing industry. The downside is that there’s so much content here that it’s overwhelming. Even I…

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How to Raise Brand Awareness through SEO

Brand awareness has been an important part of any marketing plan for as long as marketing has existed, in any of its various forms. However, the digital age has opened new doors for brands to enter the collective consciousness of consumers – your mobile phones, social networks, e-mails, and any other ways you spend your time online. The more you…

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How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult aspects of being a solopreneur…

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6 Effective Ways to Keep Going When Your Business Seems Stagnant

Operating your own private business is no easy task. It requires plenty of hard work and perseverance to maintain clients, market your business, and generate enough income to pay off expenses, much less make a profit. Even if your company has found success early, there will be times of stagnation and perhaps even regression. Here are 6 ways to step…

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Do you really need a blog?

Judging by the participation level in the Professional Organizers Blog Carnival and the Blogging Organizers group on Facebook, there are a lot of professional organizers who recognize the value of blogging as a marketing tool. If you haven’t yet tried this fun and inexpensive way to promote your business, here are some of the ways a blog can help spark…

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The Importance of Unified Branding, and What That Means

Before I started my own business, I thought branding was all about the logo and the tagline. Now I understand that there’s a lot more to it – your brand is really about your values and what makes your business unique. Today’s guest blogger, Mary Grace, explains how unified branding can help you increase your online visibility and make important…

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How to Engage Customers via Email

How many business emails do you send out every week? 10? 50? 100? 500? The higher the number, the easier it is to slip into bad habits – being too casual, making typos, the list goes on. In some cases, these mistakes will be overlooked or forgiven, but they can lead to missed opportunities or lost business — and you…

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