6 Ways to Make Your Twitter Updates More Creative

When Julie Bestry suggested I join Twitter back in 2008, I was immediately captivated, but since then I’ve had an on-again off-again relationship with the site. Lately I’ve been feeling a little blah about it, but the ideas suggested by Naomi Binford in this article have rekindled my enthusiasm. Twitter is a great platform for your social media campaign. It…

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The Best Social Media Platforms for Building Your Business

Developing a social media marketing strategy is an important step that many of us just skip over in our haste to get started. Instead of identifying the best social media platforms for our business, we just dive in. “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye…

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The Price of Popularity

I became a big fan of social media long before I even knew that’s what it was called. Twitter and Facebook in particular have allowed me to grow my network and stay connected to a much larger group of people than would have been possible when I first started my business in 2002. Every week I discover interesting new people…

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5 recent social media changes that you might have missed

A series on Content Marketing wouldn’t be complete without looking at social media, and I’m very excited to introduce today’s guest blogger, Nicky Kriel, author of How to Twitter for Business Success. I met her in a LinkedIn group several years ago, where we quickly discovered that we shared similar views about automation and other aspects of social media usage, and we’ve stayed…

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Diving into Google+, Facebook, LinkedIn and Twitter

In Week 2 of the Social Media Success Summit, we moved from general strategies, tactics and tools to Deep Dives into Google+, Facebook, LinkedIn and Twitter, with another spectacular roster of presenters and topics. Image © vetkit / depositphotos The Agenda Martin Shervington – How to Use Google+ for Social Search Engine Optimization Lynette Young – How to Create a Google+ Content Strategy…

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Social Media Strategy, Tactics and Tools

I’m currently participating in the Social Media Success Summit, a four-week online conference featuring many of the world’s top social media experts and authors. My head’s already spinning with all the great information, so as I piece it all together, I thought I’d share some of my key takeaways with you.

Book Review: “How to Twitter for Business Success” by Nicky Kriel

I met Nicky Kriel on LinkedIn a couple of years ago, and we quickly discovered that we shared similar opinions about many aspects of social media. When I found out that she was writing a book about Twitter, I was sure it would be a hit. I’ve just finished reading it, and it’s everything I expected, and then some.

Are you a Twitter Twit?

Last month, I shared a few of the mistakes I commonly see people making on LinkedIn. Because Twitter isn’t strictly for professional networking the way LinkedIn is, there are a lot more different approaches to using it, but you still need to make sure you’re not annoying other users, especially if you’re using it as a marketing strategy for your…

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