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When you started your organizing business, you were probably told that you needed a website, a blog, and a social media presence. Maybe you even jumped in with both feet.
So now you’re now blogging regularly and posting on one or more social media sites, but nothing seems to be happening. Sure, your friends and colleagues are following you, but where are all the potential clients?
What nobody told you is that social media and your blog aren’t just new platforms for the old ways of advertising, and simply broadcasting messages about your services isn’t going to get you anywhere. Neither is posting random links and articles.
You may have heard that it’s important to build relationships with prospects before asking for the sale, but you don’t know how to put it into practice. So you write an article about bedroom organization and close it off by inviting the reader to call you if they need assistance organizing their own bedroom, but nobody calls.
Read on to learn about four important actions and how you can work them into your marketing strategy.
1 – Attract
Let strangers — people who don’t yet know about you and your business – know that you exist. Attract them to your website by posting to your blog and on social media, ideally using the same keywords or phrases that those who need your services would enter into a search engine.
2 – Convert
Rather than trying to convert your website visitors to clients, you first must convert them to leads. Don’t just hope they’ll bookmark your site and come back again — offer something that’s so interesting and valuable that they’ll be happy to give you their email address in order to receive it. I was in business for many years before I finally came up with my free report, 10 Things Your Website Needs to Attract More Clients and I’m still kicking myself over that!
3 – Close
Transforming leads into clients is clearly a crucial step, but it’s also the most challenging for many of us. Sending messages that are specific to the individual’s stage in the buying journey can go a long way.
4 – Delight
It’s no secret that if you treat your clients well, they’ll return the favor with repeat business and referrals. But don’t stop when the current project is over – show your appreciation by providing additional content that caters to their needs.
For an overview, take a look at this graphic from HubSpot:
In a nutshell, it’s all about creating and delivering content that will appeal to the right people, in the right places, at the right times.
The “spray-and-pray” approach, where you send out generic messages in the hopes that they’ll reach the right people, rarely works. It’s crucial to identify your ideal client and to tailor your content marketing to capture the attention and meet the needs of your target audience.
Next month in Maximize Marketing Club, we’ll be working together to help each other identify the “right people” for each member. Would you like to join us?
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