As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the…
Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible online. Keyword-rich content Using keyword-optimized…
Your website is not a one-time investment. As your business evolves, you need to update your website to reflect changes to your services, team members, or policies. Even a very basic site should be updated from time to time to keep the design and the content fresh! In addition, there is much going on behind the scenes that requires attention. To help…
Last week, Holly Horsman talked about maximizing your online presence by incorporating traditional marketing techniques into your digital marketing strategy. There is definitely still a place for offline marketing, and in this post Leila Dorari shares six strategies for you to consider. In today’s digital era, your website is your storefront and the main tool for creating a strong presence…
There have always been many different ways to market an organizing business – some free, some inexpensive, and some costly – and it seems that there are more options every time you turn around! Before you get lost chasing after the latest bright shiny object, read this article by Holly Horsman. In it, Holly uncovers some “old school” marketing…
