Archive for Marketing

About two-thirds of the population are visual learners, who like to see pictures that illustrate what they’re reading about. That in itself is a good reason to use photos in your blog posts, but the growing popularity of Pinterest makes it more important than ever.

collection of photos

©Depositphotos / Aleksandr Lychagin

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Earlier this year, we looked at a few ways to find blogs who welcome submissions from others, as well as the benefits you can receive by writing guest posts. But what about the other way around? Is there any advantage to inviting others to write for your blog?

connected bloggers

©Johan Hedengran / Depositphotos

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More Online Marketing Q&A

by Janet

Last week I posted my answers to the social media questions that members of the Halton-Peel Chapter of Professional Organizers in Canada recently asked me. As promised, this week I’m posting the rest of their questions, along with my answers.

Where? What? Who? When? Why? How?

©Depositphotos / Vladislav Kochelaevskiy

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Social Media Q&A

by Janet

It was such an honor to be invited to speak at POC’s Halton-Peel Chapter Meeting last week! Since the Q&A portion of a presentation is often the most valuable, I decided to devote the entire session to answering the group’s questions about social media. I’ve posted those questions, along with my answers, here today.

Q&A
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Why Social Media?

by Janet

When it comes to social media, I’ve noticed that some professional organizers avoid it like the plague, others embrace it wholeheartedly, and most fall somewhere in between. Helena Alkhas views social media as an important tool for her organizing business, and I’ve invited her here today to explain why.

home-based businesswoman

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Another Website Makeover

by Janet

Many new professional organizers choose one of our Starter WordPress Packages for their first website or blog, because it allows them to have a professional design at a very reasonable cost. One of the benefits of WordPress is that you can update to a different theme, even a custom design, any time you’d like a new look, without having to recreate your site from scratch.

3 Step Solution by lk

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Are you Lost on LinkedIn? Frazzled about Facebook? Puzzled about Pinterest? You’re certainly not alone! Staying on top of constant changes to social media sites and deciding whether to join yet another social network can leave you longing for the days when all you needed to market your business online was a simple static website.

social media questions

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Categories Education, Marketing
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I’ve been working with WordPress for several years now, and am completely and utterly in love with it. Its simplicity allows even new businesses on a limited budget to have a professional site that’s easy to maintain, yet it’s powerful enough to meet the demands of seasoned business owners looking for something more upscale.

Premium Customizable WordPress Themes

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If you’re thinking about establishing an organizing business, you’ll find lots of helpful information right here on Your Organizing Business and elsewhere on the Internet, but sometimes it’s really helpful to have a comprehensive guide to keep on hand as a reference manual, both as you get started and down the road.

FabJob Guide to Become a Professional Organizer

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Who Are You?

by Janet

You probably put a lot of time and thought into choosing a name for your organizing business. Perhaps you even invested in registering a trademark to ensure that no one else could use that same name. It’s no wonder then that you take great pride in that name and are pleased to display it on your business card and other printed and online marketing materials.

woman hiding her face behind her hand

© Jaimie Duplass / PhotoXpress

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