I hope last week’s interview with Lynette Chandler of Blog Energizer answered some of the questions you may have had about blogging. Today I’m excited to tell you about a brand new resource that will improve your blogging and drive your readers to buy your product or services, or join your mailing list.

I’ve been a fan of Blog Energizer for quite a while now, so I was thrilled when their team leader, Lynette Chandler, offered to answer a few questions for Your Organizing Business. If you find Lynette’s answers to be as helpful as I did, please vote for me at the link you’ll find at the end of this post, so I can win an awesome prize – thanks!

I know many professional organizers who are not taking advantage of Facebook to market their businesses. Their reasoning is sound: “I help my clients to make the best use of their time and space. It just doesn’t make sense for me to waste time on Facebook or other social networks.”

I published The Organized Assistant Resource on a consistent monthly basis from 2003 to 2008. Once I began blogging regularly, I found myself less interested in putting together a structured newsletter every month, and gradually reduced the frequency of issues before formally discontinuing it earlier this year.

Once upon a time, all you needed was a professional-looking business card and maybe a brochure. In more recent years, it became expected that even a small business like yours would have a website. These days, prospective clients want to get to know you personally, through Twitter, LinkedIn, Facebook, or other social networking websites.

Perhaps you created a website when you launched your organizing business. Over time, you may have added or discontinued some services or decided to specialize in a certain area, and it’s important that your website reflect these changes. It’s equally important to update the design of your site to effectively represent you as an established professional in the organizing industry.

Although some organizers are extra busy in the summer, for others, work seems to slow right down while their clients are in vacation mode. Fortunately, there are many ways to fill your time that will benefit your business in the months to come. If you don’t already have a list of projects to work on when you have the time, here are a few ideas to get you started.

With all the current hype about social media, you’ve probably joined a few sites simply because someone sent you an invitation, or because you heard or read that it was a good idea. Once you’ve signed up, the benefits aren’t always obvious, especially when you only have one or two connections.

I love anything and everything to do with blogging, I love working with professional organizers, and I love customizing WordPress themes, so when an opportunity comes along that lets me do all three at once, you can be sure that I am in geek heaven! Today I’m excited to share with you my most recent project:

Last year, I was invited to be a contestant in Blog-Off II, a blogging competition to find the best social media and marketing experts. Although I wasn’t selected as a winner, it was a great experience which gave me an opportunity to connect with and learn from some really outstanding bloggers. Today I’d like to share one of the posts I wrote for the competition.
