What to Know When Starting Your Facebook Marketing Efforts

With it becoming increasingly difficult to reach your target market on Facebook organically, more and more clients have been asking me for advice about Facebook advertising. Since my experience in this area is very limited, I’m pleased to share this guest post from Taktical Digital. An effective marketing campaign doesn’t just need to reach a large number of potential customers; it…

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Join me for a personal branding webinar

What comes to mind when you think about your brand? Your logo? Your tagline? Those are part of it, but they’re certainly not the whole picture. The way that others perceive your brand is influenced by everything you do, especially when you own a one-person business. If you’re just getting started in your organizing business, you may not have given a lot…

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3 Major Marketing Challenges Small Business Owners Are Facing

Marketing has always been an important part of running a business – contrary to the popular saying, products and services don’t really sell themselves. In recent years however, marketing has been elevated to becoming indispensable for all commercial endeavors, from small family-owned stores, to multi-national corporations. Without market visibility, a business is all but destined for failure. Ever-inflating marketing budgets…

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How to Make Organization Fun to Earn More Clients

Although many of your clients probably like the idea of spending time in a well-organized home or office, they likely resist the thought of organizing the space to get it to that point. People don’t often think of organizing as an enjoyable activity — especially if it involves decluttering. According to a 2014 Listia survey, 80 percent of respondents would…

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How to choose a great name for your organizing business

One of my responsibilities as Director of Membership for Professional Organizers in Canada was ordering the name badges. I was amazed at how many members ordered a replacement name badge within their first year or two – not because they’d lost theirs (they are organizers, after all), but because they changed the name of their business. I suppose I really…

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How to Optimize E-Newsletter Content to Retain Clients

One of my most popular guest bloggers last year was productivity blogger Kayla Matthews, so I’m happy to welcome her back today with some great tips to help you optimize your newsletter content and get the most out of your email marketing. You’ve probably read about how to make your e-newsletter catch people’s attention initially, but what about actively working…

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An Organized Digital Marketer – A How to Guide

As my first guest for 2018, I’m pleased to introduce Ron Devanso, who is the digital marketing manager for a moving company in Las Vegas. Ron’s here to share some tools and techniques that will allow you to apply your organizing skills to your marketing activities. The resources he provides will be especially valuable to those of you who manage…

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How to Promote Your Organizing Business with Effective Web Content

If your plans for growing your business include a new website or a revamp of your existing site, there are many questions for you to consider. One of the most important elements of your website is your content. It’s a great idea, especially if you’re new to the organizing profession, to look at other professional organizer websites for inspiration. Seeing…

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