How to Market Your Organizing Business on a Shoestring Budget

The idea of marketing your organizing business can be a daunting prospect, especially for small businesses with limited budgets. When funds are limited, marketing budgets are often the first thing that gets cut. What if I told you that marketing does not have to be a costly process, and that you can still lay the foundations for finding new clients…

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Need More Blog Post Ideas? Here Are 7 Tools That Can Help

You probably began blogging with a list 20 pages long of possible post ideas. But now you struggle to fill a sticky note with enough ideas to last you the week. Or maybe you’ve just embarked on the blogging journey for the first time, and you need fresh topics that go well in your niche. You want to fill up…

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How to Write Blog Posts That Will Attract New Clients

A blog can be a powerful addition to any marketing strategy. Not only do blog posts attract new attention to your business, but they also give you an opportunity to impress potential clients before they even reach out to you. Great blog posts drive website traffic, build trust with an audience and show clients that hiring you is worth their…

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What to Know When Starting Your Facebook Marketing Efforts

With it becoming increasingly difficult to reach your target market on Facebook organically, more and more clients have been asking me for advice about Facebook advertising. Since my experience in this area is very limited, I’m pleased to share this guest post from Taktical Digital. An effective marketing campaign doesn’t just need to reach a large number of potential customers; it…

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3 Major Marketing Challenges Small Business Owners Are Facing

Marketing has always been an important part of running a business – contrary to the popular saying, products and services don’t really sell themselves. In recent years however, marketing has been elevated to becoming indispensable for all commercial endeavors, from small family-owned stores, to multi-national corporations. Without market visibility, a business is all but destined for failure. Ever-inflating marketing budgets…

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How to Make Organization Fun to Earn More Clients

Although many of your clients probably like the idea of spending time in a well-organized home or office, they likely resist the thought of organizing the space to get it to that point. People don’t often think of organizing as an enjoyable activity — especially if it involves decluttering. According to a 2014 Listia survey, 80 percent of respondents would…

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How to choose a great name for your organizing business

One of my responsibilities as Director of Membership for Professional Organizers in Canada was ordering the name badges. I was amazed at how many members ordered a replacement name badge within their first year or two – not because they’d lost theirs (they are organizers, after all), but because they changed the name of their business. I suppose I really…

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How to Optimize E-Newsletter Content to Retain Clients

One of my most popular guest bloggers last year was productivity blogger Kayla Matthews, so I’m happy to welcome her back today with some great tips to help you optimize your newsletter content and get the most out of your email marketing. You’ve probably read about how to make your e-newsletter catch people’s attention initially, but what about actively working…

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