Organizing a Virtual Team to Build a Better Blog

Are you ready to start building your virtual team?

You know it’s true: you can’t do it all yourself. Even if you spend all your time drinking coffee and holing up in your office blogging, you’ll still reach a point of no return: you’ll get big enough to need some help with creating content, engaging with followers, and building readership. That’s a good thing, […]

8 Costly Website Mistakes

Are you making these costly website mistakes?

Having a good website is a valuable tool for any business, but having a bad one might be worse than having none at all. Whether you’re creating a brand new website or you’re trying to figure out why the one you have isn’t working, you may want to be aware of these eight costly mistakes: […]

App Review: FotoJet

FotoJet Review by Janet Barclay

If you follow me on social media, you might have noticed that I’ve become a bit of a shutterbug. (Look me up on Instagram if you’d like to see some of my photos!) I’m always interested in trying different photo editing tools, not just for my hobby but for creating marketing content for my clients […]

Websites for Health Coaches

Hilda Rendl

It’s been a while since I shared any of my website projects with you, but it’s not because I haven’t been busy at work! Although I’m best known for creating websites for professional organizers, I work with a wide range of solopreneurs. Over the past couple of years, I’ve designed websites for three women from the […]

How to use inbound marketing and SEO to attract the right clients

inbound marketing and seo

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter […]

How to use Reddit to promote your business

reddit

Developed a little more than a decade ago, Reddit is today the vastest network for user-generated content. As of June 2016, Reddit boasted 234 million unique users in almost 12,000 active communities. If you’re on the lookout for a new marketing channel, you should definitely consider Reddit. Click To Tweet But before you jump on […]

Create a gravatar and show us your smiling face

no gravatar

I love it when a reader leaves me a comment, especially when their headshot comes up next to it. It’s almost as good as a face-to-face conversation! Instead of a photo, some comments come up with this picture: Since I’d just love to see more of your faces, I thought I’d let you know how to […]

Why Email Marketing is Still Relevant… and Effective

email marketing

In 1998, Meg Ryan and Tom Hanks celebrated the current technology of the time by emailing each other back and forth. From there, comedy and romance ensued in the ever-popular movie “You’ve Got Mail”. Now if this scenario happened today, this movie probably wouldn’t exist because of the inundation of emails we receive everyday (notwithstanding […]

7 Ways to Maximize the Value of Old Content on Your Blog

Maximize The Value Of Old Content On Your Blog

Content isn’t a minor investment for a small business, and the better the content is, the more expensive it’s likely to be. But unlike other forms of promotion — think PPC advertising — an investment in content produces an owned asset. Once you’ve paid for content, it’s yours to do with as you will. Unfortunately, […]

What I’ve Learned in my First 10 Years of Blogging

10 years of blogging

Thank you for joining me today as I celebrate my 10 year blogiversary! Before attending the 2006 POC Conference, I had no interest in blogging. Then I heard one of the speakers say that blogging was fun, easy, and good for business, and that we should all go home and start a blog. She said […]

How Solopreneurs Can Use Omni-Channel Marketing to Increase Brand Awareness

omnichannel marketing

Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult […]

Ways to Avoid Blogger Burnout

blogger burnout

There it is. Blogger burnout is rearing its ugly head again, and this all too common problem cuts right into your creativity. These creative droughts can turn into vicious cycles, but if you listen closely, they’re telling you something you desperately need to hear—it’s time to recharge your process. By making these six simple changes, […]

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