Action Words – What they are and why Content Marketing can’t exist without them

call to action

I created a lesson on “Writing a Powerful Call to Action” for the Writing Amazing Blog Posts course in Maximize Marketing Club last month. Then I gave a presentation on the same topic at a networking breakfast last week. Since the Call to Action has been on my mind so much lately, I’m especially pleased to share […]

Strong habits that will ramp up your blogging

blogging routine

Producing content and sharing it with your audience requires consistent effort on your part. In this post, I’ll share a few different writing habits you can cultivate and practice. The more you write, the better and faster you’ll become. If you find writing arduous, rest assured that the more you do it, the easier it […]

How to manage multiple blogs without going crazy

managing multiple blogs

Managing one blog is time-consuming enough, so why would anyone want to run multiple blogs? Lots of reasons! Maybe you want to have another blog just for fun. Maybe you want to start networking in another industry. Maybe you want to build another revenue stream. Maybe you are a professional blogger that needs to manage […]

How to improve your Facebook ads using the right typography

facebook typography

Social media has radically changed the way we do business, and in many ways, it has been in favor of small businesses. Back in the day, even the most tech-savvy business owners had a tough job getting one over big businesses because they have the resources to pull all the stops in making their online […]

Enter to win a free marketing course of your choice!

win a free marketing course of your choice

As I mentioned in my last post, all past, current and future topics covered in Maximize Marketing Club are now available as standalone courses, and one lucky reader will win the course of her choice! Here’s how you can enter to win: Review the course listings. In the Comments, tell me which course you would […]

What type of lead magnets convert the best?


As an online entrepreneur, you’ll quickly learn that there are tons of advertisements, social media posts and videos pulling the attention of your potential audience. In order to grab them, you have to make sure you attract them with quality content and valuable information. One of the best ways to attract and maintain the attention […]

Web Hosting Services: the good, the bad, and the ugly

Web Hosting Services: the good, the bad, and the ugly

I’ve been offering web hosting services to my clients for several years. Although it’s an additional revenue stream, I do it mainly to save my clients the trouble of finding their own service, and because it allows me to use a system I know well. Don’t trust just any hosting service with your valuable website! […]

Tips for Improving your Blog in 2017


Blogs are always evolving to keep up with trends, readers, and technology. If you’re looking to improve your blog in 2017, it’s best to look at the other successful blogs around the internet and see what’s been working for them. Social media presence, dynamic designs, user friendly updates, and utilizing better photo and video are […]

How to organize your social media marketing and be more productive

social media and productivity

Social media marketing can be a bit daunting when you don’t have a good system in place to organize it. You need to keep track of all your different social profiles, make sure you respond to all the mentions you receive, post great content regularly and so much more. This can lead to a bit […]

How to Raise Brand Awareness through SEO

brand awareness and SEO

Brand awareness has been an important part of any marketing plan for as long as marketing has existed, in any of its various forms. However, the digital age has opened new doors for brands to enter the collective consciousness of consumers – your mobile phones, social networks, e-mails, and any other ways you spend your […]

A New Look for Can the Clutter

Can the Clutter

Jan Lehman contacted me last fall to discuss some content and design changes for her Can the Clutter website. The site was very narrow by today’s standards, forcing visitors to scroll to read even short blog posts. In addition, she was no longer happy with the bright colors. Jan’s original designer had created her custom […]

Organizing a Virtual Team to Build a Better Blog

Are you ready to start building your virtual team?

You know it’s true: you can’t do it all yourself. Even if you spend all your time drinking coffee and holing up in your office blogging, you’ll still reach a point of no return: you’ll get big enough to need some help with creating content, engaging with followers, and building readership. That’s a good thing, […]

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