I’ve been on LinkedIn almost since Day One, but other than short periods here and there, I’ve never applied myself to taking advantage of its full potential. Since I intend to get back to it, I was pleased when Kayla Matthews offered to share a few pointers. Of all the social media networks, LinkedIn arguably offers the greatest potential for…
As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the…
Social media marketing can be a bit daunting when you don’t have a good system in place to organize it. You need to keep track of all your different social profiles, make sure you respond to all the mentions you receive, post great content regularly and so much more. This can lead to a bit of a headache though, if…
To stay relevant in today’s market, research the latest trends, advancements, and achievements in your field. Along with staying on top of other company’s successes in the industry, study the ways other businesses fall short in reaching a specific consumer group. Stay organized with planners tailored to your specific aspirations. Community Participation Especially if you run a local small business,…
The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter PD Day earlier this year, and knew…
Developed a little more than a decade ago, Reddit is today the vastest network for user-generated content. As of June 2016, Reddit boasted 234 million unique users in almost 12,000 active communities. If you’re on the lookout for a new marketing channel, you should definitely consider Reddit. Click To Tweet But before you jump on this opportunity, be aware that…
Are you a solopreneur? The term solopreneur has different meanings since it was coined some time ago, but the general definition of the word is a person who runs their business on their own, with no formal employees. This includes freelancers and consultants, a fast-growing segment of the American workforce. One of the most difficult aspects of being a solopreneur…
Whether you’re a small business owner or simply a clever entrepreneur, you can help save the money your organisation spends on marketing and promotion by bringing the techniques in-house. The marketing activities that you opt for don’t have to be costly and expensive. In fact, taking a small amount of time to research techniques that may be beneficial to your…
